Revenues and Fair Values Assignment Example | Topics and Well Written Essays - 1000 words

Revenues and Fair Values - Assignment Example Question 1, Part I: Outline the key requirements of IAS 18 Revenues IAS 18 prescribes the accounting treatment for revenue arising from certain types of transactions and events. It defines revenue as the gross inflow of economic benefits, such as cash, receivables, and other assets, arising from the ordinary operating activities of an enterprise, such as sales of goods or services, interest, royalties, and dividends (IAS 18 Â §7). Revenues are different from gains, a type of income which also represent increases in economic benefits but may not arise in the course of the ordinary activities of an enterprise. The key requirements of IAS 18 are reliability, recognition, and measurement of revenue. Revenue should be measured at the fair value of the consideration receivable (IAS 18 Â §9). An exchange for goods or services of a similar nature and value is not regarded as a transaction that generates revenue, which only applies to exchanges of dissimilar items (IAS 18 Â §12). IAS 18 has the following basic principles to guide accountants on the timing of revenue recognition: ï‚ § Significant risks and/or rewards of ownership are transferred to the buyer; ï‚ § No continuing involvement nor control associated with ownership; ï‚ § Amount of revenue can be measured reliably;

Victorian Society in The Strange Case of Dr Jekyll and Mr Hyde Essay Example for Free

Victorian Society in The Strange Case of Dr Jekyll and Mr Hyde Essay The Strange Case of Dr Jekyll and Mr Hyde is a Horror story written by Robert Louis Stevenson. The novella explores the divided nature of human personality and Victorian society by telling the story of a respectable gentleman named Dr Jekyll, who devolves into a beast by the name of Mr Hyde. The dominant theme of the novella is the theme of the double. Stevenson explores this in many different ways throughout the novella. Some of the characters in the book turn out to be very different from what they at first appear to be. For instance, Gabriel Utterson has a very rough countenance and looks quite ugly but he is a very nice, respectable gentleman of the novella and he is also a lawyer that helps down-going men. Also, Dr Jekyll, one of the main characters of the book, is very different from what he appeared to be. He becomes the most hideous character of the novella, Mr Hyde. The first time we encounter Mr Hyde, is during Enfields terrible sight of a little girl being trampled over. Stevenson conveys how dark the streets are by focusing on the lamps which can be seen onstreet after street. Stevenson also draws our attention to the emptiness of the streets, emphasising this by using the simile all as empty as a church. Stevenson builds up a sense of mounting fear by adding that Enfield is so frightened that he listens and listens and begins to long for the sight of a policeman. Stevenson uses the character of Mr Hyde because he is everything a monster is. He is the definition of a monster and his appearance is very easy to picture. Mr Hyde is often described using animal imagery. An example of this is when Mr Enfield witnesses first hand a terrible sight of a little girl being trampled over, for the man calmly trampled over the girls body. Elsewhere, in the novella, he is compared to a hissing snake, a snarling dog and an athletic monkey and this reinforces the idea that he is some way sub-human. It is also significant that Hyde is only ever seen in the shadow, darkness or fog because he represents the hidden and mysterious side of mans personality. Stevenson uses language in a way that reveals to us the characters insincerity or sincerity by the way they speak. In the novella, there are many different characters which use their language in different ways. For example, Dr Jekyll speaks in a very indirect, reserved and cagey way of speech. He proves this in chapter three, when he become quite angry and tries to dissuade Utterson from pursuing the topic of his will, You do not understand my position, and this shows that he is reserved and unwilling to express his emotions. Utterson is also reserved and indirect. However Mr Hyde speaks with short simple and direct words like What do you want, this shows that he is very straight-forward, direct and emotional because he is not afraid to show his emotions or tell people what he thinks. Mr Hyde does speak quite aggressively also, which reveals that he is open minded and doesnt think properly before speaking. He is honest and straight to the point because he doesnt mind to tell people his thoughts. In a strange way, then, the villain of the story is more honest than its hypocritical hero. Poole is the lower-classed disreputable character in the novella as he is Dr Jekylls butler. His use of language shows that he is willing to express his emotions. For example, he also uses short direct way of speech. Through the use of different types of speech, Stevenson seems to suggest that the more respectable and self-restrained the person the more insincere and emotionally dishonest they are. In his exploration of the divided personality, Stevenson draws our attention to the divided nature of London in the 1880s. Throughout the novella, we are aware of the fact that the main respectable characters such as Utterson, Enfield, Lanyon and Jekyll all live in and around Cavendish Square. They live in that citadel of medicine, in ancient, handsome houses, which have a great air of wealth and comfort. However, we learn that the shadowy character, Edward Hyde, lives in the less respectable part of London, Soho. We also learn that he lives on a dingy street in villainous, blackguardly Surroundings. Stevenson, then, by connecting Cavendish Square with Soho, connects the rich characters in the book to the poor ones. Towards the end of the Nineteenth century, Soho was one of the least respectable areas of London. Soho was the kind of area where you would find crowded, shabby streets, people of all different nationalities, cheap eating houses, music halls, brothels or criminals making crooked deals. By connecting these two areas, Stevenson seems to be saying that the two are actually inseparable, that the rich cannot exist without the poor, that Jekyll cannot exist without Hyde. The reason that Mr Hyde who lives in Soho is in the novella at the time of dark is to show that his personality is a dark person inside. However, Jekyll and the others that live in and around Cavendish Square are in the novella at the time of light because they are bright characters who appear to be wholly good and removed from evil. Victorian society was highly moralistic and encouraged respectable gentleman to keep their private lives carefully hidden away. Stevenson makes this point by including numerous symbols of privacy and secrecy throughout the novella. For instance, Dr Jekylls laboratory is at the back of his houses which showed no window. This suggests that Dr Jekyll does not want people to know what he does in his own time because the simple reason that Victorian society was too highly moralistic. This kind of secrecy carries on through the novella with other characters as well. For example, Mr Utterson receives a package from Dr Lanyon which he examined in his office. Before opening the package he locks the door of his own office which shows that Utterson is very secretive about his business and does not want to be associated with down going men. The package was then put in a safe so that no one could have seen it. Taken as a whole, these symbols of secrecy reinforce the idea that Victorian gentlemen were compelled to keep their private lives hidden away. I think that the themes of the novel are not relevant now because the society is not so strict and people dont have to cover up their different types of living or their utmost desires.

The History Of Arts And Crafts Essay -- essays research papers

Ø  Ã‚  Ã‚  Ã‚  Ã‚  The distinction between ‘Craft’ and ‘Design’ can be at times problematic explain what you understand these terms to mean, and illustrate their application in relationship to the work of one practitioner. The definition for craft is, the making of decorative or functional objects, generally by hand. Hand and power tools may be used, however, in making some craft items. The term crafts also refers to the objects made. The function of crafts is generally concerned with crafts as creative hobbies, practiced primarily in the home with a minimum of specialized equipment. Crafts as so defined, have certain functions. In a world that is becoming increasingly mechanized and standardized, they give people the opportunity to work with their hands and to express their individuality. Crafts also are often used in occupational therapy; for example, a patient might be taught a craft to develop weakened muscles or to help in gaining use of an artificial limb. An emotionally disturbed person might be taught a craft that would serve as an outlet for feelings. Craftwork also provides the disabled with purposeful activity that diverts attention from their handicaps. Many hobbyists find themselves going into business. A craftsperson who perhaps has at first sold craft items only to friends or at local bazaars may find that increased demand leads to a wider clientele and sales by mail order, at crafts fairs, or through a shop. There is a fine line of distinction between crafts produced by amateur hobbyists for their personal satisfaction and crafts that in the hands of gifted artisans approach or can be considered art forms, generally made with a view toward the use and enjoyment of others. The difference between hobby-produced crafts and formal decorative art objects lies in the degree of innovation in form and technique and in the intention of the artisan. Crafts can be grouped by technique or medium. Under the headings that follow are brief descriptions of some of those crafts most popular with hobbyists today, with indications of the degree of skill and basic equipment required. The type of craft that I will be studying is known as handicraft. Strictly speaking, handicrafts are occupations that involve making usable or decorative products by hand. Before the Industrial Revolution all such products were handmade, often in the home. The age of... ...anization and mass production. It had its basis in the ideas of Pugin and Ruskin, the most influential of the writers who deplored the effects of industrialization, but it was left to William Morris to translate their ideas into practical activity. His hand-made products (books, furniture, textiles, wall-paper, and so on) were successful aesthetically, but his ideal of producing art for the masses failed. Nevertheless, he influenced craftsmen, teachers, and propagandists (such as C. R. Ashbee, who founded the Guild of Handicraft in 1888), and in the early years of the 20th century the ideals of the Arts and Crafts Movement spread abroad, notably to Germany, Austria, the Low Countries, and Scandinavia, where the Danish silver designer George Jensen was one of the key figures. After World War I the movement was transformed by the acceptance of modern industrial methods, but it has had an enduring legacy on 20th-century design. Acknowledgements: CNN, Arts Report 1987 summary Britannia, Oxford, and Compton’s Interactive Encyclopaedias The Book of Art Design The Modern Arts Movement WWW.Encarta.Com The Essential William Morris The Industrial Design Guide 1992 Crafts and Designs Today

Darden case study Essay

1. Using the full spectrum of segmentation variables, describe how Darden segments and targets the sit-down dining market. The types of segmentation include geographic, demographic, psychographic, and behavioral segmentation. For geographic segmentation, Darden has all of its Longhorn Steakhouse restaurants in the eastern half of the United States but they are trying to expand to the west coast. This is a great idea because out west is an untapped market with great potential for lots of earnings. Darden has a chance to redefine the image of steakhouses as is currently being done like the classiness that is being added to the brand. The customer traffic is increasing and Longhorn Steakhouse could potentially even overtake Outback Steakhouse as the premier steakhouse type of restaurant. For demographic segmentation, Red Lobster represents the opportunity Darden has to fill the gap between the young fast food concept and the upscale white-tablecloth restaurants. Red lobster is even making many changes to accommodate for the changing times around America which is causing sales to fall. With innovative concepts such as wood fired grilling resulting in a â€Å"taste of wood-grilled seafood† and investments in equipment and training, Darden is putting itself back in the spotlight to becoming recognized and respected. You can also never go wrong with fried shrimp so Red Lobster will always have that marketing card to play. The Psychographic segmentation is shown by how people want to feel positive emotions when they go out to restaurants such as the concept of a happy family and namely the mythical Italian family. Customers want to feel emotionally satisfied as much as they want to be physically satisfied by the food. Creating an authentic menu hits close to home because people get that warm and happy feeling when they see the authenticity. Even Olive Garden’s commercial â€Å"When you’re here, you’re family† and slogan show the feelings of connection that Americans want to feel and would be willing to come in for. Behavioral segmentation is shown in how less frequently Americans want to sit down at restaurants to eat their meals. With all of our financial constraints we are choosing different and more cost effective ways to eat out and have a good time with the family. Darden needs to use more cost effective ways to lower the meal prices so that family’s will once again be willing to eat out at a sit down restaurant on a regular basis.

Indra Nooyi †Leadership Style Essay

Indra Krishnamurthy Nooyi, who is a woman comes from India, she is a manager and leader of PepsiCo Incorporated. At her age of 50, she became the CEO. Leader is a role of a team or organization, the ideas he/she thinks about and the strategy he/she decides will play an important role in a group. In addition, being a successful leader generally needs to have more high requirements, such as the managerial knowledge, communicational skill, creative ability and especially his/her leadership style. There is no doubt that Nooyi can be equal to such a great position today because she not only is equipped with these conditions but also she has an excellent leadership style. According to Darling and Leffel’s (2001) framework, this paper will evaluate how Indra Nooyi develops her leadership style of Analyzer and Director and become a successful as well as effective leader. Kreitner and Kinicki (as cited in Darling & Leffel, 2001, p356) state leadership is a process where on individual guide and assist a group to achieve a common goal. Being a successful leader, he/she should have profound knowledge as well as skills. Additionally, Leadership is distinguished form management and this distinction is crucial. Kotterman (2006) explains that to management is that taking responsibility to accomplish and conduct the tasks as well as target. However, he also states that to lead means to direct and influence by an action as well as opinion. Furthermore, Darling and Leffel (2001) point out that leadership styles can be classified into four types which include Analyzer, Connector, Director and Creator, all of which are various. However, different leaders and styles are required in different situations, which is what Morrison (2000) illustrates that different leadership styles generate different influence and significance on the entrepreneurial spirit. According to Darling and Leffel (2001), by analyzing the four main leadership styles, Indra Nooyi, CEO of PepsiCo, could be regarded as an Analyzer. Analyzers generally are system, cautious. Searching information and collecting a large number of data are always required before analyzers performing tasks. Analyzers also are diligent, objective. They always are not emotionally and they can control themselves well. In addition, analyzers generally manage clearly and orderly, when confronting with the bad  situations or major problems they will not easily compromise (Darling & Leffel, 2001). Nooyi is such a type of leadership. In 1994, Nooyi analyzed the market and she found that the growth rate of Fried food and quick meals which are â€Å"unhealthy† food of the restaurant industry gradually developed slowly because people started to focus on healthy eating and nutrition problems. Then, Nooyi decisively proposed to spin out the food and beverage business, split over the canned business at the same time and listed them individually, all of which can reduce the fixed capital and promote the overall influence of PepsiCo (Jagannathan, 2009). Moreover, Nooyi identified the market and recommended that stop in carbonated beverages tend to be saturated market competition environment and open up new fruit drinks market as she considered that promoting healthy food and drink is very significant for building PepsiCo’s brand image. In 1998, Nooyi acquired Tropicana which is fruit juice company brand and product line (Hays, 1998). In addition to a Director style, Nooyi also could be considered as a Director. As Darling and Leffel (2001) explain the style of director is pragmatic; they are clear about their tasks and goals and are able to work steadfastly in accordance with this direction. What is more, they always pay attention to the results. Director is confident and determined; they not only like to accept new challenge but also have the courage to take risks. As a CFO, in 2001, under the direction of Nooyi, Pepsi Company completed the acquisition of Quaker Oats (Quaker Qats) 2002 R & D efforts to develop healthy products and all the products are divided into three categories: the â€Å"beneficial class† (good for you), â€Å"health class† (better for you) and â€Å"fun† (fun for you), as a consequence, PepsiCo’s non-carbonated beverage industry in the world to occupy a market share of 25%, 1.5 times that of the major competitors of Coca-Cola. After Nooyi became CEO of PepsiCo, She began to pay attention to PepsiCo products health and balanced concept through the acquisition and product innovation, further enrich the product line. Specific measures are successfully merger and acquisition Stacy’s Bagel, Pita Chips, Izze carbonated drinks business in North America, there are also including fruit and vegetable juice drinks ( Jagannathan, 2009). Nooyi not only can be considered and regarded as a successful manager but also can be an effective leader. To illustrate Nooyi’s effectiveness,  looking back on the performances that Nooyi achieved, for example, when Nooyi was SVP, due to her strategy measures that are logical, serious and thorough, the profits of sales of the company were grown a lot, which rose from US$ 20,337 million in 1996 to US$ 26,935 million in 2001 (Jagannathan, 2009). What is more, Jagannathan (2009) mentioned that during that period Nooyi as CFO, the growth of sales of the PepsiCo increased from US$ 25,112 million in 2002 to US$ 35,137 million in 2006. Most importantly, with the great efforts of Nooyi, PepsiCo Company has been built up a positive and healthy brand as well as image around the world. In conclusion, by synthesizing the explanation of Darling and Leffel’s (2001) framework, it is obvious that the characters of Nooyi’s Analysis as well as direction are showed extremely well. Those strategies which include the spin-in of food and beverage business, the acquisition of Tropicana as well as Quaker Oats all prove Nooyi has highly keen analysis ability and long-term vision. Undoubtedly, Nooyi plays a curial role in Pepsico Company, without the smart analysis as well as audacious decision of Nooyi, and if Nooyi do not focus on vision as an Analyzer and Director, PepsiCo may not obtain such great achievements. In the future, people believe that Nooyi will develop and strengthen PepsiCo Company more and more efficiently with her â€Å"performance with purpose† strategy. References list Darling, J. & Leffel, A. (2009). Developing the leadership Team in an Entrepreneurial Venture: A case Focusing on the Importance of Styles. _Journal of Small Business and Entrepreneurship_, 23(3), 355-371. Hays, C. (1998, July 21). Pepsico to pay $3.3 Billion For Tropicana. _The New York Times_, p.1. Retrieved form: http://www.nytimes.com/1998/07/21/business/pepsico-to-pay-3.3-billion-for-tropicana.htm Jagannathan, R. (2009). Leadership-The Indra Nooyi Way. _IBS center for management Research_. Retrieved form: http://www.icmrindia.org/casestudies/catalogue/Leadership%20and%20Entrepreneurship/LDEN058.htm Kotterman, J. (2006). Leadership versus management: What ‘s the difference? _The Journal for Quality and Participation_, 29(2), 13-17. Retrieved form: http://search.proquest.com.libraryproxy.griffith.edu.au/docview/219091679?accountid=14543 Morrison, J, A. (2000). Developing a Global Leadership Model. _Human Resource Management_, 39(2&3),117-131. Doi: 10.1002/1099-050X

16 Video Marketing Tips That Will Skyrocket Your Traffic - CoSchedule

16 Video Marketing Tips That Will Skyrocket Your Traffic What’s the one thing people want aside from love and acceptance? More web traffic, of course! Okay, maybe that’s overstating the case. But what marketers don’t covet more qualified traffic to their blogs, landing pages, and websites? None that I know. Increasing blog traffic  is something we rs are always working on, as well. And we’ve shared some strategies that work extremely well like nailing your personas  and taking data-driven approaches. Today, I’ll share another angle to attract the right folks at the right time: video marketing. Why? Well, some pretty big claims have been made about its effectiveness and future relevance. For instance, research shows that: Video will be responsible for 80 percent of the world’s internet traffic  by 2019. 75 percent of mobile web traffic  will be video by 2020. And today, 33 percent of all online activity is†¦ you guessed it†¦ watching video. One thing’s for sure: with video’s upward trend, we marketers better know how to use it well if we’re going to keep audiences engaged and  coming back for more. After all, your audience spends hours watching YouTube, too 😎 Since creating video content takes real effort, I’ve assembled this list as a foolproof way to crush every video marketing campaign- every time. And it’s focused on what you can do to drive traffic using your video after it’s been created. The big question is, â€Å"How can you ensure both you and your audience get as much value out of your video content as possible?† From these actionable tips, you’ll learn: How to skyrocket qualified traffic with your video marketing. How to extract every ounce of value from your video marketing efforts. How to ensure you don’t miss a single tactic available to the savvy video marketer. 16 Video Marketing Tips That Will Skyrocket Your TrafficFirst, Make Sure to Download Your Free, 7-Resource Video Marketing Kit There are loads of details, tactics, and how-tos in the tips below. To make sure you get the most out of them, we bundled together some essential tools. Your video marketing kit includes: Video Marketing Checklist Infographic: A rundown for implementing the tactics in this action-packed post! 180+ Power Words for Emotional Headlines: Harness the power of emotions to drive traffic and viewers with your video marketing. Catchy Blog Titles: Want clicks? Write headlines- and video titles- that stick. Content Calendar Template: Stay organized with all written, video, and visual content. Social Media Editorial Calendar Template: Keep your social media post organized so you know exactly how- and when- video marketing should take center stage. Best Times To Post  Infographic: Timing is everything! Learn to post during the â€Å"rush hour† times when you’ll have your audience’s attention. Micro-Influencer Marketing Checklist: Reach out to thought leaders in your industry to promote your videos with authority. Jump to a section: YouTube Video Marketing Tips Facebook Video Marketing Tips Twitter and Instagram Video Marketing Tips Tips to Use Video for Blogging + Email Now, let’s get started with sixteen video marketing tips that’ll have your audience clicking like mad and coming back for more! YouTube Video Marketing Tips Alright, let’s kick this off with the video juggernaut even our grandmas use: YouTube. If you’re reading this, you’ve probably heard the stat that YouTube is the second-largest search engine on the web. With our collective Google SERP  obsession, YouTube is an obvious choice for video marketing. While you can take a deeper dive with YouTube’s Creator Academy, we’ll cut to the chase with seven actionable tips to help you grab views and generate web traffic with your video content. 1) Create Awesome YouTube Thumbnails Even though they’re a seemingly small detail, YouTube thumbnails can make or break your chances at getting clicks. My favorite analogy comes from writer Maria Jose: â€Å"The YouTube thumbnail is the 21st century’s book cover.† Thumbnails are the small, clickable pics that visually represent each video. They also have a job to do: click and stick. Thumbnails need to attract people to click and then stick around to watch it. Here are five rules of what makes a quality thumbnail: Pair well with the first 10–15 seconds of your video content.  People’s attention spans are tiny. So, your thumbnail should closely pair with the beginning of your video  for a seamless experience that avoids disorienting viewers.Put simply, you don’t want people scratching their heads wondering, â€Å"Is this the right video?†For example, I love this thumbnail from Grant Cardone: Not only does it show exactly who the viewer will see within the first four seconds of the video, it also evokes an emotional response with the pair facing off.Which leads us well into rule number two.Exception:  If you have a super-duper interesting image from later on in your video, take a chance on using it. In that case, it could act as a teaser and/or reward to keep people watching. Just make sure it’s actually a frame from your video. Use people- especially closeups of their faces- whenever possible.  Because people are emotional, they’re affected by emotions. Admit it, you’ve teared up at least once watching a video of a soldier reuniting with his or her family (like  this one  Ã°Å¸Ëœ ­).Psychological research shows that people will mirror  both the emotional states and behavior of people they’re positively engaged with.So take this opportunity to put human psychology to work for you by using appropriate, and compelling, close-ups from your video that showcase emotion. Video Credit: Actualized.org Think twice about using the same background for a video series and its thumbnails.  Take this tip with a grain of salt and use them wisely.Using the same background in your videos- and thumbnails- can occasionally make viewers mistakenly think they’re seeing the same video pop up in a feed or sidebar.Make sure your thumbnails look different enough to avoid missing valuable traffic from such a simple oversight. Be brand consistent.  Like all of your content, video marketing is another opportunity to build brand awareness  through consistent visuals.The Mental_Floss YouTube channel  is an excellent example of this.They use similar graphics with text treatments that tell you exactly what to expect in the video. Then, their incredible host, John Green, hangs out in the same eclectic mishmash-of-a-set for every video.This is a conscience brand decision that delivers consistency without feeling played out. Have no text in the bottom right-hand corner.  Lastly, avoid adding any text to the bottom right-hand corner of your thumbnail. That’s where YouTube overlays your video’s time stamp, which would obscure any text/info you put there! Now that you’re armed with five rules for killer thumbnails, let’s take a look at how to create them. Of course, you can always use pro software like Photoshop  or CorelDraw. But what if you either don’t have access to programs like these or your designer is swamped? Never fear, Canva  is here! Canva is a freemium design app that helps anybody create pro-level graphics faster than this high-fiving puppy will make you smile. To begin, go to Canva’s custom YouTube thumbnail creator, which will land you at this screen: Next, click the big green button to get started by creating a new account or signing in. If it’s your first time using this tool, you’ll be prompted to take a quick tour- which I highly recommend. It shows you the ins-and-outs of using their drag-and-drop editor. After you’ve seen how it works, it’s time to get started. From here, there are two paths to take: Create a thumbnail image from a blank canvas, Or, customize one of their pre-designed templates. In this example, we’ll use one of their templates (which I highly recommend unless you’ve got some design chops). Choose a template from one of the left-hand columns. As you hover over the options, you’ll notice some are free, while others cost a dollar or two. Find the design that best represents your brand and video, then click on it. This will auto-populate the template on your design canvas. Next, double-click on the title text to add your video’s title and subtitle. If you need more text, you can add it by clicking on the text icon at the far left. Just make sure your thumbnail isn’t too busy- you don’t have much real estate to work with, after all. Now you will change the all-important background image. There are two ways to go about this. First, you can click in the search field at the upper left-hand corner. There you can search through myriad stock photos that run the gamut of free to paid. If you go the stock photo route, click on the image you like and it’ll populate on your design canvas. Once it does, drag it into place. You may need to choose the â€Å"arrange† option in the upper right-hand corner if you want to send your image behind other layers- like your title text, for instance. The other way to set your background image is to use your own- which I recommend. Instead of searching through stock photos, you’ll click on the â€Å"upload† icon at the bottom of the tools column at the far left. Simply choose the image you’d like to use and upload it. Just make sure it’s sized at 1280x720 pixels- or a 16:9 ratio. That’s YouTube’s preferred thumbnail size. (If you need help resizing a still image from your video, you can use an app like picresize  or ResizeImage.net  for free.) Finally, the moment we’ve all been waiting for... It’s time to download your freshly-created YouTube thumbnail. Do this by clicking on the â€Å"Download† button on the top bar. Then, choose whether you’d like a JPG or PNG. (Note that PDFs won’t work in this instance, as YouTube doesn’t accept that file type for thumbnails.) And voila- you’re all set! Now it’s time to upload your custom thumbnail to YouTube. This is an easy process that you can follow step-by-step via YouTube’s video below: One more thing... However, there is a final snag you may run into if you’re new to this. To use custom thumbnails, your YouTube channel must be verified, meaning you have confirmed ownership and liability of the account. And also, that you agree to follow their community guidelines. With that, you’re all set to create awesome thumbnails for clicks that stick every single time. #YouTube marketing tip: create awesome thumbnails to get clicks that stick2) Write Compelling  Titles/Headlines Yes, killer titles and headlines are a thing for video marketing, too. As marketing legend, David Ogilvy, said: â€Å"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.† Titles- like headlines- have big shoes to fill. But whenever you’re looking for advice, you’ll find tons of generic tips like: â€Å"Make it memorable and catchy!† Advice like that usually leaves me thinking: sarcasm â€Å"Gee, thanks†¦ I never woulda’ thought of that on my own.† /sarcasm Instead, let’s chat about some less-obvious tips and tricks of writing traffic-driving headlines  and emotionally-charged titles. Be searchable:  What keywords relate directly to your video content? To write freakin’ awesome titles, they must: Make a promise:  What problem will your content help your viewer solve? Tickle the emotions: Are you connecting intellectually, empathetically, or spiritually? Be the cream of the crop:  Have you written at least 20–30 headlines and chosen the best one? Let’s tackle an example together, shall we? Let’s say we’ve just pressed export on a video about how to write great headlines. You know what I would be thinking? â€Å"My headline better be freakin’ awesome†¦Ã¢â‚¬  To begin, let’s hit our mini-headline checklist above. We need to make it searchable, which means using words that match our core subject- headline writing- with other related phrases viewers are searching for. Here’s a dead-simple way to do this:  Use YouTube’s search bar for related title ideas. Sometimes this little trick will surprise you. For instance, I didn’t immediately think of a journalism angle or tie in. Now that I see the related search, though, it makes sense. Journalists are writing headlines all of the time. For our imaginary video, then, I’m going to choose the following title, then unpack a few other reasons why: â€Å"How to Write Headlines That Will Make Journalists Jealous† Now that I know I’m capitalizing on searchability without keyword-stuffing the daylights out of the title- I need to ensure it makes a promise. While there are plenty of ways to do this well, one of my favorites is to use the â€Å"How to†¦ That Will†¦Ã¢â‚¬  formula. If we break down the headline I wrote, it’s exactly that. Here’s the skeleton: â€Å"How to  [subject] That Will  [promise made + pain solved]† (â€Å"How to  Write Headlines  That Will Make Journalists Jealous†) The predictable success of this headline is further backed up by the Headline Analyzer tool I mentioned above. ( Seriously, I use the peanuts outta’ this thing.) This title clocks in with a score of 81. Notice also that it tickles the emotions with both the promise and the power word â€Å"jealous.† However, in the spirit of full disclosure, I could arguably strengthen this headline by using more Emotional Marketing Value  (EMV) words. But for the purposes of our video, I’m satisfied with combining the â€Å"how to + that will† angle with the searchability hook of journalism. Tip: Make sure you downloaded the free video marketing kit! It includes a list of 180+ emotional power words perfect for your headlines. It’s a great shortcut to eliminate guesswork. Finally, always use the title/headline that’s the cream of the crop- which is often easier said than done. At , our go-to practice is to write at least 20–30 different headlines before we ever settle on one. As you write different headlines, you’ll piece together what works, and what doesn’t. For example, if you read some of my headline examples in the screenshot above, you’ll notice I thought better of using a phrase like â€Å"beat a journalist.† I happen to like journalists and would hate to be misunderstood :) There you have it! If you follow the tips and use the tools above, you’re well on your way to writing titles that drive traffic all day long. What’s also cool is that the headline analyzer is a baked in part of . So every headline you write is scored inside the tool like magic. I use it for every post I write- even this one! You can snag a free trial here  to try including it in your content marketing workflow. #YouTube marketing tip: Make sure your video title is catchy and compelling3)  Use YouTube Cards to Increase Engagement (R.I.P. Annotations) If you’ve spent any time on YouTube, you’ve seen annotations littered across videos aplenty. They’re the clickable boxes, bubbles, and blurbs that float above videos as they play. However, to the dismay of some content creators- but the joy of many viewers- YouTube recently announced  that annotations are a dying breed and destined for extinction. The annotation is dead; long live the†¦ â€Å"Card†? Yep. There’s a new sheriff in town. And this one is far less obnoxious. Here’s what you need to know about YouTube Cards how to start using them straight away. The Cards  feature shines while a video is playing. Especially because they can be launched on either desktop or mobile (which was a limitation to annotations). To interact, the viewer will see a card indicated by a small â€Å"i† icon at the top right of the video. To date, there are five types of YouTube cards you can use to enhance your videos on both desktop and mobile. Video or playlist  to promote your other videos. Channel  to send traffic to another channel. Donation  for encouraging donations to nonprofit organizations. Poll  to ask your viewers a question, get their responses, and then provide the results instantly. Links  to approved websites. To add cards to your videos, first, login to YouTube Creator Studio. Then use the drop-down arrow  next to â€Å"edit† to add a card. From here, you can choose both the timestamp for when you’d like the card to appear and  the type of card you’d like to use. Let’s say we wanted to add a â€Å"Poll† card to our video to discover answers to the most important question of all: What kind of bear does your audience think is best? First, we click on the blue â€Å"Add card† button and then select â€Å"Poll† as the type of card we’d like to add. Then we type in our question along with the answers- of which you can have up to five. Once you’ve filled out your poll questions and answers, click on the blue â€Å"Create card† button at the bottom right. Now you’ve got yourself a card. Then, when a viewer clicks on your card, they’ll see both the poll and  the overall results. As a bonus, polls can give you additional insights by asking your audience more about their pain points and what they’d like to learn more about. #YouTube marketing tip: Drive more engagement using YouTube cards4) Use YouTube End Screens to Drive Contextual Traffic End Screens are a great way to drive contextual traffic to your related content. They’re the part of a video that shows up at the last 5–20 seconds and can include one to four clickable elements. These elements can send people to other videos, your channel, your *approved* websites, or invite them to subscribe. They also have a touch of interactivity. On desktop, they can show additional info upon hover. And on mobile, they do so upon tap. Pretty nifty. Original photo: YouTube Here’s how you get started. First, if you’re working with a video currently using annotations, you’ll have to give them the axe. But don’t worry, the system knows all. So it’ll ask you to unpublish them automatically. When you’re ready to start, here are the exact steps to take  (source): â€Å"Sign in to the your YouTube account. In the top right, click your account icon Creator Studio. In the left menu, select Video Manager Videos. For the video you want to add the end screen to, click Edit. In the top tab bar, click End screen. If the selected video contains annotations, follow the instructions to unpublish them. You can re-publish them at any time. You’ll see your video with the predefined grid and a timeline below that indicates the available part for the end screen. Click Add element. You can add up to four elements, and one of them must be a video or playlist. Choose how to build your end screen: Add element:  You can add up to four elements to a video. At least one element must be a video or playlist. Select each element and fill in the required information, then click Create element. Copy from video: You can copy an end screen from another one of your videos and edit the elements. YouTube template: You can choose from predefined formats that show combinations of elements. You'll need to define the content for the elements in the end screen, such as add the channel to be featured. Adjust the placement and size of each element on the grid. Adjust the time for the element to show in the timeline below. Click Save.† Then, once you’ve wrapped up these steps, select Preview  to grab a sneak peek and ensure things look the way you intended them to. You can also check out this sweet how-to breakdown + explainer video: Lastly, don’t forget to take full advantage of analytics and data  to incorporate into your ongoing content marketing efforts. Checking out your end screen reports  is easy. Make sure you’re signed in to the right channel. Then hop into your Creator Studio  and choose YouTube Analytics, then End Screens  to check performance and find ways to optimize. To do this, you’ll want to pay attention to these metrics especially. End screen element clicks. This will show you how many total times an end screen element was clicked. Clicks per end screen element. This will tell the story of how often an end screen element was clicked when displayed. End screen elements. And these data show the number of times elements were actually shown. (Which is a good data-point to pair with view duration to see if people are sticking around to the end- found in your Audience Retention Report.) Maximizing Traffic Using End Screens To maximize end screens (and even cards) for driving traffic, think about the related content you should link to beyond â€Å"related content.† Instead, think about what additional or related problems your viewer might need to solve next, and what other pieces of content you’ve created that can do that. This will help you align with intent at just the right time. #YouTube marketing tip: Drive more traffic with optimized end screens5) Tag It Up! If you’ve ever uploaded a video to YouTube before, it’s likely you know what tags are. However, if you’re new to the idea, no sweat. Tags are a way of adding descriptive pieces of text to your video so YouTube understands what your video is about. YouTube expert Derral Eaves breaks tags down further into four categories in this video (and he also shows step-by-step how to add them): Specific Tags  (1:37):  One word descriptions of the content. Compound Tags  (2:12):  Several words that form a single tag. (Much like a long-tail keywords for you SEO peeps.) Generic Tags  (3:07):  A higher-level descriptor of the type of content you’re offering. Misspellings  (4:03):  Very clever way to compensate for human error. Now, outside of the obvious ways to tag your video (e.g., simply describing what your video content is about), I’d like to share a nerdy insight with you. When you watch YouTube videos, one thing you’ll notice is that while the YouTube algorithm seems to know a what a video is tagged with, they’re not visible to the viewers. Unless you get all Sherlock Holmes and do some sleuthing, that is. As you know, we at are all about research- the skyscraper technique  in particular. To apply this technique to your video marketing, you’re going to need to look underneath the hood. So, find a top-performing YouTube video in your niche and then use the following steps to snoop out the tags they’re using to get some ideas. Here’s how to do it in Google Chrome  in under 5 seconds: First, simply prepend your competitor’s video URL with â€Å"view-source:† in Chrome. Next, you’ll notice you get taken to a screen that looks like a robot’s love letter. If you’re not a developer (like me), you’re first instinct may be to run away. However, you don’t need to worry about all the technical stuff. Our quarry is summoned with a simple search command. Use the find keystroke (cmd + F on Mac; cntrl + F on PC) and type in â€Å"keywords† in the search box. Then, you’ll find a list of all the keywords a given video is using. Pretty stealthy, eh? Congrats, you’re now ready to use tags to your advantage. #YouTube marketing tip: Use tags to your advantage6) Translate Tags into Foreign Languages (if aligned with business objectives) Now that you know how to better use tags, here’s another five-second hack. If you have an existing audience in multilingual markets- OR you’re trying to break into a foreign market- use Google Translate to tag your videos in the appropriate language(s). Let’s tackle a quick example. To begin, visit the Google Translate page. You will see two boxes. On the left you will type your origin language words and phrases. And on the right, you will see the translated outputs. In this example, I translated English → Spanish. However, you can choose any available language using the arrow drop-down selections. While Google Translate isn’t always 100 percent accurate, you’re pretty safe using it to translate simple words and phrases to use as tags for your video content.  ¡Muy bien! #YouTube marketing tip: Translate your tags into foreign languages to break into foreign markets7) Use YouTube to Improve SEO Everyone wants better search engine optimization, right? Well, video is another opportunity to excel in this all-important marketing strategy. And for those in the know, YouTube has huge SEO potential. Not convinced? Just take a look at the screenshot below. Google loves YouTube and frequently gives it some prime real estate in search results. So, if you’re going to maximize on YouTube’s reach, a small but mighty tip is to optimize your video’s description. The Anatomy of a Winning YouTube Description To see it in action, here’s a great example of an optimized YouTube video description from genius SEO Brian Dean. Original image credit: Backlinko In his ultimate guide, Brian explains that the most effective video descriptions have these four things in common: The link you want to send traffic to at the top of your description to increase click-through-rates (CTRs). Your target keyword appears within the first twenty-five words of the description. Your video’s description is at least 250 words long. Your keyword is included three to four times in the description. To nail your video descriptions, then, make sure you know: What keyword you’re targeting via smart research. Know where you want to send traffic + why your audience would logically visit the link as a next-step from your video. Exactly what value your video adds to your viewers. This way you can write copy that marries the promise you’re making with how you’re going to deliver on it. #YouTube marketing tip: Pay attention to YouTube #SEO!While YouTube mastery is an art in itself, now you have seven solid video marketing tips to rock on the world’s favorite video viewing platform  and increase your traffic. Now keep cruising†¦ There are more video marketing tips where that came from! Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series Facebook Video Marketing Tips According to research by Animoto, Facebook is the most impactful social channel for video content, outperforming all other channels 8.4x. With the huge potential payoff of Facebook video marketing for driving engagement and traffic, let’s jump into some of our best tips. 8) Hack the Process With Best Time Scheduling + Social Video One of the most common questions we’ve encountered at is a simple one: â€Å"What are the best times to post on social media for the most traction?† That’s a great question. And it’s answer is all about the numbers. Fortunately, we’ve got your back. We took a deep dive and analyzed 20 studies  to determine the exact answer- and for every major platform. The result was our best time scheduling  tool that’s built right in to . It’s fueled by all the latest data so there is zero guesswork about when to post on any given social channel. Essentially, it’s the best way to harness the power of analytics + automation to increase your video marketing reach. Here’s a quick video about how it works: Best Time Scheduling Where this tool really goes to work for your video marketing efforts is when combined with one of my other fave marketing weapons: social video. With social video, you can share and manage ALL of your social media videos in one place. Introducing Social Video From Blog When used together, you simply need to upload your video(s) and select the networks you’d like them posted to using best time scheduling. And you’re done. Simple as that. Both features are part of . However, if you prefer a method with a bit more elbow grease involved, you can use the Time to Post Kit  that came in your free Video Marketing Kit (download it now if you haven’t already!). As you dig in, you’ll notice some seriously interesting finds that bear huge implications for posting times. For instance, did you know that 80 percent of the U.S. population is located in the Central and Eastern time zones? From there, you’ll see an infographic breakdown of: What days to post on every major social channel, What times to post on those channels, And what percentage of engagement you can expect. Additionally, you’ll find three custom Google Analytics reports to help you measure your own progress and video marketing success. Best Time Scheduling + Social Video = Facebook video marketing automation bliss in @:9) How to Add Captions for Silent Viewing Ready for a show-stopping stat? 85 percent of Facebook videos  are watched with no sound. Wowzers. So let’s take a look at the easiest way to make your videos perform well even without sound. In this tip, you’re going to learn how to create captions for your Facebook videos. At first blush, the process seems pretty technical and tough. However, there’s an easy, and economical, way to get the job done. You can always use Facebook’s automatically generated captions feature. However, some folks have trouble with the system misunderstanding words or phrases and adding gibberish. So, if you want to be in charge of quality control and accuracy, here’s how it works. First, understand that Facebook uses a special file called a SubRip  that will have end with â€Å".srt†. To use captions, you will need to create a SubRip file with your video’s transcription included. There are many ways to create this kind of file. In this tip, I’ll give you two. One will cost a few bucks and the other is free- though it’ll cost you some time. Use a Professional Transcription Service The quickest way to create this kind of file is by using a professional transcription service. You can use a service like Rev  for quick turnaround with low costs, starting at a buck per minute. This option makes a lot of sense if you’re working with a short video because you don’t have to spend the time transcribing. You can simply upload a video or share a link to the published video if it’s on YouTube or Vimeo already. Bam. Done. Now, there is also a way to do this for free if you’re working on a super tight budget. So I’ll touch on that, too. Then, we’ll cover how to upload your SubRip file to Facebook. Use a YouTube Hack to Auto-Transcribe The next way to create this kind of file is by using YouTube to hack the process. You’ll need a YouTube channel to implement this tip, so if you don’t have one, make sure to create one. To start, login to Creator Studio  by clicking on your profile pic in the upper right-hand corner of the screen. Next, if you’ve already uploaded the video, go ahead and select it. And if it’s a video you don’t ultimately want public on your YouTube channel, you can choose to upload it via the Video Manager  with a â€Å"Private† listing. That way you won’t notify your subscribers about a video that won’t be sticking around! Next, navigate to your video manager and find the video you’re creating captions for. Click on the drop-down arrow next to the â€Å"edit† button and select â€Å"Subtitles/CC† from the list. (If it’s your first time you’ll be prompted to select the language your video is in.) Next, you’ll click on the blue â€Å"Add new subtitles or CC†Ã‚  button, then choose the appropriate language. You’ll then choose â€Å"Transcribe and auto-sync† to manually type your transcription and then auto-sync the newly-written caption with the spoken words in the video. Once you’ve done this, a transcription box will appear and you can start typing away. By default, there’s a nice setting that pauses the video while you’re typing so you can keep up. Then, once completed, click the blue â€Å"Set timings† button. YouTube will then put it’s smarty-pants brain to work syncing your transcription up with your video content’s audio. Now you’re on the final stretch of creating the .srt file. To bring it in for a landing, follow this sequence  using the screenshots below. Click on the â€Å"Save changes† button. Click on â€Å"English† (or whichever language your caption was created in). Finally, click on the â€Å"Actions† drop-down and select â€Å".srt† to download the file. Well done, you. Now you’ve got a fresh .srt file that’s ready to enhance your Facebook video’s silent-viewing goodness. How to Add Your .srt File to a Facebook Video Now that you’ve either received your .srt file from a pro service or downloaded one you just created on your own, it’s time to finish the job. For starters, make sure the file is named correctly using Facebook’s naming convention: filename.[language code]_[country code].srt So, if you’re in the U.S., it would look like this: video_name.en_US.srt (If you’re not in the U.S., hop over here to view all available country codes.) Now that you’re file is in ship-shape, you can work through the step-by-step directions  below that come straight from Big Blue itself: Add Captions to Your Page's Video With a SubRip (.srt) File: Make sure that your caption files are correctly named  and formatted  before you upload them. Click Share a photo or video  at the top of your Page's Timeline. Click Upload Photos/Video  and select a video from your computer. Click Captions, then click Upload SRT File. Choose a .srt file from your computer. Select an optional Default Language. If you select a default language, captions will appear in this language when a viewer's preferred language isn't available. Finish adding details to your video and click Publish. To add captions to an existing video on your Page, find the post on your Page's Timeline, click   in the top-right corner, select Edit Post  and follow the steps above. Note: People who watch your Page's video with sound turned off will automatically see captions. People who watch your video with sound turned on will need to turn on captions to see them. The language people see captions in is determined by their preferred language. Finally, if you’re interested in taking a shot at Facebook’s automatic captions feature, here are the step-by-step instructions: Automatically Generate Captions for Your Page's Video Click Share a photo or video  at the top of your Page's Timeline Click Upload Photos/Video and select a video from your computer Click Publish Once your video has been published, click Generate  from the banner at the top of your post Edit the captions and click Save to Video Note: Generating captions for videos is currently only available in US English. Now, your video is ready to be viewed silently on desktop and mobile for all the world to see. Nice work, you’ve just increased the odds of your video being viewed by 12 percent. #Facebook video marketing tip: Use captions (85% of video on platform watched w/o sound)10) How to Understand Facebook Video Metrics When it comes to social media metrics, there is data aplenty. But the real trick to data-driven video marketing is knowing what numbers to pay attention to. In this tip, I’m going to break down the essential in-app Facebook video metrics to help you discern what success looks like for you. Then, once you know what numbers tell your marketing story, you can optimize, optimize, optimize! Begin With the End in Mind As the quotable Dr. Stephen R. Covey said: â€Å"Begin with the end in mind.† The same is true when we’re talking data. To understand what stats matter, you must first decide the action(s) you’re trying to inspire with your video marketing. In this post, the focus has been on driving traffic to a specific place- whether a website, landing page, other video content, or any place else. For our aims, then, I’m not going to focus on views- as that’s often a vanity metric. After all, Facebook counts a view when someone watches at least 3 seconds or more  (while YouTube counts a view after 30 seconds or so). If you ask me, it’s tough to make a case for basing content optimization decisions off of 3-second video â€Å"views.† Instead, let’s look at video retention, video engagement, and clicks  on your video. To view the data for each of these, login to Facebook, then navigate to your page. From here, click on the â€Å"Insights† tab and then choose the â€Å"Videos† option on the left-hand column. Video Retention Video retention is a key metric because it helps you understand just how many people are sticking around for your videos. You can view these stats all the way down to individual posts. From there, you can filter the data into: auto-played vs. clicked-to-play or paid vs. organic. In the image below, you can see that about 67 percent of this video’s viewers dropped off after only 5–6 seconds of view time. While Facebook analytics would count that as a â€Å"view,† it’s really helpful to know that only 5–10 percent of viewers actually hung around to the end. (Original image source: Facebook; Notes ours.) Video Engagement Video engagement measures all of the actions (likes, comments, shares, and clicks) your viewers took. You’ll notice there are two really big numbers on the top of the screenshot below: 59,456  people reached, And 21,625  video views. Don’t jump to those numbers right away- even if they’re big. I’m not discounting their potential relevance. For example, reach is helpful in seeing how many opted-in fans vs. non-fans have seen your content. However, if your focus is traffic, zero in on the three metrics in boxes below: likes, shares, and link clicks. (Original image source: Facebook; Notes ours.) Why Likes, Shares, and Clicks Matter Often, â€Å"likes† get a bad rap as a vanity metric. However, an interesting study from the National Academy of Sciences  conducted with 86,000 volunteers showed that their â€Å"likes† revealed their political leaning between with an astounding 85 percent accuracy. So, as Steve Rayson wrote: â€Å"This would appear to indicate quite strongly that people ‘like’ content that resonates with them.† Bottom line, you can at least  trust likes to give you insight into whether or not your video content resonates with your audience or not. Though I’d never encourage you to build a social media strategy  based on them. Next, marketers often value shares more highly than likes because they cost people more in terms of social capital. Shares display specific user intent and reaction to your content. In essence, shares signal that viewers explicitly thought their friends needed to see a given video (for good reasons or for bad!). And lastly, link clicks are important to traffic because†¦ Well, you have to get people to click on links to get to your stuff! The Easiest Way to Get It Right Those are only three of the many valuable analytics available on every social platform. If you’re looking for a painless way to see how every video and social post is doing across a variety of channels, our social analytics tool is  a frictionless way to do so. Social Analytics from : Prove the ROI of the work you do! #Facebook video marketing tip: analyze video post performance with Social Analytics in @:Continued analysis is the key to learning and becoming a better marketer. The more often you pay attention to the right data- and let them drive your decisions- the more effective you’ll become. Just like how Susan Moeller  of BuzzSumo  described her process in an episode  of the Actionable Marketing Podcast: â€Å"I like to actually do the research and see what comes out of [it] even if the result does tell you that yes, puppies and babies are popular on Facebook.† Recommended Reading: How to Do Facbeook Video Marketing the Right Way Twitter and Instagram Video Marketing Tips Great news. On Twitter, videos are six times more likely  to be retweeted than photos.  And Instagram users share over 95 million photos and videos per day. So, let’s take a look at how you can make the most of those tasty stats. 11) Use Video Replies in Addition to Tweets Okay, technically this isn’t a tip to market your videos, per se. But it is a sweet, low-effort-high-reward way to use video on Twitter. It’s all about spending a few extra seconds on your replies. When people tweet @ you, they’re doing so because they care about both you and  your content. So, when is there a better time to deepen a social media interaction than when they’re talking to you? The concept is simple: When someone replies, retweets, or mentions you on Twitter, hit them back with a video response instead of text. If you want some inspiration on how to execute this tip, spend a few minutes watching @garyvee  show us how it’s done. PS:  While we’re on this kick, why don’t you swing by and tweet me a video hello @Jordan_Loftis?! I’d be happy to strike up a conversation. #Twitter video marketing tip: Interact with your audience using video replies12) Go Beyond the â€Å"Link in Bio† Tactic With This Nifty Tool As you know, Instagram is a bully when it comes to links in posts. Because they don’t allow them, most Instagramers use the â€Å"fresh link in bio† trick. That’s where you change the one link you’re allowed to have in your bio with each relevant post. However, there’s a nifty service called elink.io  that’s built a better mousetrap- or at least a better way to use your solitary Instagram link. In essence, it allows you to create a sort of Inception  of links (links within links). When you create such a link, elink.io launches a unique page with curated links. This means that not only can you update it with fresh content, but you can add a host of related links with ease. Here’s how it works. To start, signup for an account (they have free option to get started). Then, you can choose to watch their quick tutorial or jump straight in and get your hands dirty. We’ll throw caution to the wind and get started right away. Edgy, I know. Once you’re in, it’s time to create your first link. Simply click on â€Å"Create New† on the left. From here, you have some customization options. But it’s easiest to start with a template. We’ll use the one named â€Å"Legian.† Next, it’s time to paste in the bevy of links you’d like to include. I’m going to use a roundup to some of my favorite articles and my Twitter profile. As you add links, your template will fill out with each one. The interface gives you a nice preview on the right half of the screen, as well. Once you’re happy, click the blue â€Å"Next† button to press on. After you’ve added your links there are just a few steps left. You’ll select a header, enter in a title and description, and then smash the â€Å"Create Link† button to go live! Select a Header Enter a Title + Description Create Your Custom Link  (and add profile info if you’d like!) Here’s my final product: https://elink.io/p/social-media-mastery-roundup Obviously this tool has more applications than Instagram only. But it’s certainly a way to up your Instagram video marketing game! #Instagram video marketing tip: Use this tip with @elink_io to make the most of your bio link13) Automatically-Schedule Promo Posts Using One of social media marketing’s perpetual woes is Instagram’s closed API. This shuts down almost every third-party app from posting to the social platform on your behalf. That is...except for ðŸ˜Æ' We already have some detailed posts  on exactly how  to use to do this. So in this tip I’ll describe the highlights†¦ Or, you can watch this quick video: Schedule Instagram Posts Along With Everything Else Schedule all your Twitter and Instagram posts (and more) with @How it Works To put this feature to work for your video marketing, you’ll need to download the mobile app (available on iPhone  + Android). You can schedule Instagram posts right from your marketing calendar. Then, when it’s time for the post to land, you’ll see a push notification from the app with the exact message you’ve already created. Then, with a few taps, you can hop into Instagram and drop your post in. An additional bonus is that you can also schedule Instagram posts automatically with ReQueue! Recommended Reading: How to Get Started With Twitter Video Marketing Tips to Use Video For Blogging + Email Of course your video content will make many an appearance on your blog. Plus, if you’ve gone through the work of creating videos, you’ll want to cash in on the fact that using video in emails leads to a 200–300 percent increase  in click-through-rate. In this section of tips, we’ll cover some overlooked insights on doing both well. 14) Embed Videos Wisely Have you ever wondered what the difference between adding a link to a video and embedding it? Wonder no more! In a nutshell, embedding a video means a viewer doesn’t have to leave his or her current web page to watch the video. Whereas linking to a video means the same viewer will be redirected to the destination URL. Basically, embedding videos keeps people in their seats while links send them somewhere else. Both have their advantages. But embedding videos rather than linking to them from your website or blog is a great way to keep them on your site for longer. And it’s an absolutely essential tactic to use for landing pages that convert. Alright, let’s use YouTube as an example of how to use this nifty spell of internet magic. YouTube: Linking vs. Embedding Here’s the video we’ll be working with: As an example, here’s how you would grab the code to embed a YouTube video on your blog. Instead of clicking on the â€Å"Share† tab, like in the image above, click on the â€Å"Embed† tab, like in the image below. Once you click on this tab, you can copy the necessary embed code and paste it directly onto your site. This way, viewers can watch the video without ever leaving your site. This, as said above, gives you much greater ownership and control of their experience. However, there is one concern to keep in mind when it comes to embedding videos: page load speed’s impact on SEO. Said Mark Robertson, founder of ReelSEO (now Tubular Insights): â€Å"Aside from making sure that video adds value and fits into the context of your message, there are a few video publishing best practices to keep in mind that, if done improperly, can potentially harm SEO efforts. The most important of these, is to follow best practices for mobile friendliness (e.g. HTML5) and page speed considerations. â€Å"As an example, adding multiple video embeds to a single page, if not done correctly, can greatly increase page load times. We know that page speed is a ranking factor, but even worse would be if potential visitors abandon your page altogether- negating any user benefits and sending additional negative signals to the algorithms.† The moral of the story is to make the most of video embedding by balancing viewer-experience control with page-load-speed considerations. If you simply must embed a legion of YouTube videos on a single post or page, however, you may want to consider this clever method  for doing so without increasing page load speeds. 15) Know How Video Content Fits Into Your Overall Strategy We’re not advocates of #strategy as a #buzzword. Our goal is never to heap extra work, planning, tasks, follow ups, and more onto your marketing plate. To us, strategy should be pretty dang simple and straightforward: Video content is no different. So, how can you make your video content work best for driving traffic to your other content? One tip is understanding what problem your video solves, and how that problem relates to other content you’ve created. How to drive traffic using the PSP Framework Think about it in the problem-solution-problem (PSP) framework (which I learned through a free workshop via Jeff Walker). You’ve likely heard of the problem-solution framework, as that’s a pretty popular method of writing essays in school. Simply put, this strategy introduces a problem, then offers a solution. With the PSP structure, however, you tag on an additional problem at the end that sets your audience up to crave more. Here are the bones of the strategy. If your current video content solves a problem, you can introduce a logically related problem to compel the viewer to click further down your content funnel. For instance, let’s say you created a video about how to train your dog to catch a ball. (Which, incredibly, is actually possible.) Now your viewers know the ins and outs of teaching their dogs an awesome new trick. However, let’s take a step back and ask an important question, â€Å"What other content have I created that solves a related problem?† For instance, maybe you’ve written the ultimate guide to teaching your dog how to catch 1,000 balls. (^ I like to keep my examples pretty true to life.) In this far-fetched example, you can add some copy, a YouTube card or end screen, or even a quick â€Å"pro-tip† that helps your viewers see that not only have you solved their current problem, but you’ve already solved their next one as well. This is a great way to go beyond the standard â€Å"related posts† fare and drive traffic. #Video marketing tip: Make sure you understand how video is integrated into the rest of your...16) Use GIFS for Using Video in Email Marketing Good news†¦ There’s a better way to promote your video content There’s a slight problem with video marketing and email- most email clients won’t display embedded video content. This means your videos will get stripped from your emails. That’s where the beloved GIF enters the picture. Which is great, because everyone loves GIFs. Not only can they be hilarious: But they can also serve an excellent video marketing purpose. Namely, as video previews in email marketing. Let’s take a look at how to create GIFs for use in email. The most painless way I’ve found is using the popular GIF site called GIPHY. They have a function that allows you to create your own using already published videos or uploading your own files. In this example, we’ll use a video from ’s YouTube channel. Let’s say we’re promoting this video that’s about what it’s like to work here. (^ It’s a blast, btw.) To create our GIF, start by copying the video’s URL. Then, visit GIPHY’s GIF Maker tool. You’ll land on this page ^^^ and select one of three ways to create your GIF. After pasting your link or uploading your files, it’s time to get creative. Making the GIF has a few steps: Make sure you have the right URL pasted. Choose when your GIF starts. Select the overall duration of your GIF. (Optionally, you can also add a caption or tags.) Click create! Then, after it crunches the GIF into existence, you can copy the link, share it on social media, embed it on a website, or download it as a file! Here’s what my preview GIF looks like: Now, there are some email clients that don’t display GIFs well, like Outlook. However, in that case, you can still use your GIF as a static image. Just make sure the opening image makes sense and looks good! Here’s a list of some popular email marketing platforms that offer GIF support along with links on how to get it done: Campaign Monitor Mailchimp Emma Aweber Constant Contact

Michelangelos David - Critque essays

Michelangelo's David - Critque essays This is a massive statue. Although the art textbooks and guidebooks generally say that "The David" is 434 centimeters (14' 3") tall without its pedestal, computer scientists have determined this famous sculpture, is actually three feet taller. Its 517 centimeters (17') tall and weighs well over nine tons! It sits on top of a six-foot pedestal. It was carved during the High Renaissance period from a block of marble that another sculptor had left unfinished. Michelangelo had been dissecting corpses for about five years at the time he made this sculpture, so some wonder why the head and hands are too large in comparison with the body. It is thought that since the statue was originally intended for the roof of the Florence Cathedral, the exaggerating the head and hands would have made them more visible from a distance. The statue was never placed there, but set instead in front of the Palazzo della Signoria, the center of government in Florence. As a result, its meaning changed. Rather t han being a religious image (it would have been one of several Old Testament figures on the cathedral), it became a symbol of the political strength of Florence against the forces of tyranny. It is possible that the artist intended the hand symbolize strength and power. Michelangelo, depicted him before the battle: a young man concentrated and determined to help his people and win the battle over Goliath. The slingshot he carries over his shoulder is almost invisible emphasizing that David's victory was one of cleverness, not sheer force. From a personal and modern point of view, I think that David is absolutely exquisite. It represents the ideal physical man. David looks so strong and virile. Michelangelo superbly and realistically captured the physically qualities that make a man's body attractive to a female eye. I believe that this work of Michelangelo's is considered a Masterwork because of it's realistic and careful a ...

7 talent mistakes that are destroying your bottom line

7 talent mistakes that are destroying your bottom line Recruiting and managing talent has become one of the hottest topics in this hiring market, both for boots on the ground recruiters and the executives who are tasked with strategizing and organizing. If you find you’re getting frustrated by the challenges and stresses of talent management, you’re certainly not alone- but it doesn’t have to be that way. Let’s look at some of the pitfalls you may be experiencing, and how they’re sabotaging your best efforts.1. Limiting diversity to the hiring processOnce you’ve found and hired a diverse team, that checks off the diversity success box, right? Not quite. Finding diverse talent is a great first step, but you need to keep up that momentum among employees, and not just new recruits. It’s important to keep considering how to manage diversity on an ongoing basis, well after the team is in place. Are team leads equipped to manage a diverse team? Are diverse team members supported, culturally, or are they expected to blend in with the homogenous corporate identity?Another key mistake in this area is thinking too narrowly about diversity, and not considering diversity beyond the obvious gender and ethnic differences. There’s also cognitive diversity, which essentially means embracing different thinkers, people who have leadership styles that may seem unorthodox to your company, or personality types that haven’t typically had broad representation at your company before. It’s about diversifying thought and perspective to maximize success, not just about diversifying the demographics.2. Prioritizing change for change’s sakeEveryone wants to be innovative. But are you pushing innovation initiatives at the expense of things that are already working and clicking well? Think of it like those New Year’s Day resolutions. In December, the status quo is happy and merry and full of sugary goodness. January 1, reality hits, and suddenly there are draconi an goals about fitness and diet as an immediate reaction. Try to see change management as a lifestyle change, not a crash diet. Make sure you’re taking stock of what’s working with your talent management, and change things up when it feels right- not because you feel like you should be shuffling things around just to keep up with the times.3. Letting disagreement derail projectsHaving everyone sign off on every project is†¦unlikely. The whole point of having diversity in perspective is making sure that all angles of a project are considered. But when it comes time for the leaders to commit, they need to ensure that naysayers are willing to commit to the project- even if they disagree with the methods. It’s not about making sure everyone comes around to a particular position, but rather that they’re willing to go along with the leader’s final assessment and plan.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});And if there ar e serious fundamental disagreements, those have to be managed as well. Part of this can be done during the recruiting and hiring process, with interview questions designed around determining whether someone is a â€Å"my way or the highway† type of team member, or someone who is comfortable expressing differences, but also being willing to commit to a larger vision.4. Assuming that recruiting priorities and larger company strategy are the same thingThis one can get tricky. Ostensibly, you’re hiring people who will serve the company’s needs and strategies. But hiring is focused on the company’s immediate needs- putting someone in place who can manage the day-to-day right away. That might not always square with where you want the company to go in the next year, three years, ten years. Overcoming this potential gap means focusing on growth goals on both the employee and company levels.This means creating a culture where goals are not only encouraged, but tra cked and managed against the larger company strategy. It means working with people at all levels- executive, managerial, and employee- to create achievable, specific goals that align with the company’s strategic goals. This requires openness about the company’s goals, and a two-way feedback program so that employees aren’t setting their own goals in a vacuum. Studies have shown that employees who feel informed about and engaged in company goals are more satisfied and productive in their jobs.5. Allowing a disconnect between talent and cultureIf your company’s culture is very specific or static, you risk having training and recruiting efforts that aren’t aligned with the realities of working at the company. If employees are trained on processes that are in place just because they always have been in the past, then you’re essentially training them for the past. Talent is then conditioned toward aligning themselves with the status quo- not nece ssarily toward the kind of flexible thinking that could move things forward.This doesn’t mean you have to rewrite your company culture every time someone new comes along but think of the culture as a work in progress, with an emphasis on agility, change, and innovation in the service of the larger company goals. Make sure that your talent is being managed with an eye toward context, and make sure they understand the reasons why they’re being asked to do their jobs a certain way.6. Not focusing on short-term talent developmentWith so much recruiting and management effort focused on employees’ long-term goals, it can be easy to lose sight of the short-term goals that a) help them develop, and b) serve the company in the meantime. Instead of thinking only of the â€Å"five-year plan,† help employees see the â€Å"five-month plan,† and the steps they can take in the meantime.Giving employees opportunities to engage in your organization and join committ ees, make presentations, or lead projects can help short-term development and ensure that employees don’t feel stagnant in their roles- and start looking to take their talents elsewhere.7. Not relying on a core group of â€Å"company evangelists†When it comes down to handing down strategy or goals, don’t forget that your company has an infrastructure in place for supporting and communicating that vision throughout the company. Sometimes called the â€Å"top 100,† this group is typically the CEO, his or her direct reports, and the level of direct reports below that. These employees are familiar with both the company strategy and also what it means in the day-to-day for their teams, so lean on them to make sure that information is communicated and supported throughout the company network. Making sure that you have the support and engagement of this core group will help spread the word to all levels of the company, making it feel less like a royal edict and more like a collective project.None of these mistakes are fatal for a company, but making them can absolutely slow your progress toward your corporate goals. You want your talent management to be as efficient and painless as possible, so knowing and avoiding these common mistakes will definitely benefit you in both the short and the long run.

African American history and culture Essay Example | Topics and Well Written Essays - 500 words

African American history and culture - Essay Example A critical question that other people could ask is the existence of religion of Africa American society. A great number of African American people are Protestant Christian. In addition, the African American society was Muslim. About 14 % of the African American were of this religion, Muslim. Apart from Christianity and Muslim, the other religions include Judaism and Buddhism among many other religions. Knowing that the religion of the African American would be of great importance when it comes to illustrating the life that the African American people as slaves.There are also life events that can be used to examine the history and culture of African American society. They observed their life events in accordance with their culture. This is one of the groups that had its unique traditions that make it easier for people to identify them with. Also, they came with the rite of passages that are associated with African traditions. There was a class for preteens and teenagers, which was des igned specifically for preparing them for adulthood. Some of the developed rites of passage are still important this day since they are meant for shaping the character of the individual, hence making the African American culture be of great value.Despite the fact that there are many questions that one would ask about the African American history and culture, there are several positive things that have come as a result of it. Moreover, the life of African American people has been transformed.

Case2 599 Coursework Example | Topics and Well Written Essays - 1500 words

Case2 599 - Coursework Example The first model that this paper analyzes is the Force Field Analysis organizational model. It was developed by Kurt Lewin, in the year 1951. This model analyzes and identifies the restraining factors that hinder an organization from achieving its goals (Beech and Macintosh, 2012). It also identifies the driving factors that make the employees of an organization to successful implement the policies of the institution. For example, better pay structure can be a driving force that encourages employees to work harder within an organization, while lack of a clear organizational policy can be a restraining factor that makes employees not to work harder for the fulfillment of the organizational goals. After identifying these factors, this model then plans the strategies that the organization needs to use. The major weakness of this model is that it relies heavily on the process of change, and it doesn’t identify the manner of changing the strengths and the weaknesses identified (Fall etta, 2013). Another model under consideration is the McKinsey 7S model developed in 1982. The model has seven variables, which are staff, skills, structure, strategy, shared values, style and systems. The developers of this model denote that the seven variables are crucial for managers and owners of business organizations. Skills refers to the ability of an individual to carry out his or her functions, staff refers to the people working within the organization, style is the manner in which the managers of an organization conduct their affairs for purposes of achieving their objectives, while the shared values refers to the guiding principles that members of the organization have in common (Harrison, 1994). The developers of this model refer to strategy as the plans put in place to allocate resources for purposes of achieving the goals of the organization. Systems are the day to day procedures followed by members of the organization. This model denotes that to achieve desired change within a company, it is important to analyze all the seven variables; and improve on them. However, one major weakness of the model is that it does not

Social Desirability Bias Essay Example | Topics and Well Written Essays - 750 words

Social Desirability Bias - Essay Example In this paper, I will be looking at ways in which students show social desirability bias, and how it affects research, so as to help researchers to use methods that avoid this bias Charity work has various benefits to part-time students and most of them might want to be associated with such benefits. For instance, participating in fund raising events such as charity walks or charity runs for a charity organisation help students to get away from their busy schedule and interact with other people. In so doing, they get an opportunity to make new friends and also exercise their bodies (Woodland Trust, 2013). According to Totaljobs.com (2013), quite a good number of students would get involved in charity work to get an experience in their area of study. Most companies these days want new applicant to have a work experience, and with difficulty in getting jobs just after college, students take advantage and get involved into charity work to get experience which can help them when it comes to writing something about work experience in their resume (Totaljobs.com, 2013). A research finding on a particular topic is very important, that is why the accuracy in findings is equally important (Mardsen and Wright, 2010). Looking at the research on charity, a researcher might be having several ideas in their mind as they carry out the research. Intentions like opening up a charity organisation or group in the campus may be affected by the response given to the researcher by the students. When interviewing students face to face, they will be obliged to give information that makes them look good before the researcher thus give information that might lead to wrong conclusions (Groves et al, 2011). For instance, a researcher might ask a student if they would rather study especially when they have exams or attend a charity event might be challenging. To look good, they might say that they would rather attend the charity event then study later. However, the truth might be that they will instead study and pass on attending the event. According to Neeley and Cronley (2004), this gives a biased answer that might affect the conclusions of the researcher. It is evident that charity work is seen as helping tools for college students in achieving their career dreams and social life (Roberts, 2007). To this effect, students who do not participate in any charity activity might even respond to questions and say they are actually involved. A researcher needs to know about these tendencies so as to develop a research method that discourages social desirability bias (Thompson, 2009). One can administer questionnaires that do not require personal information of the respondent. According to Crowther and Lancaster (2008), using questionnaires that offer anonymity of the respondent will prompt students to give honest answers. One can also carry out focused group discussions that will reduce the chances of a student giving inaccurate information. This will ensure that the rese archer comes up with effective conclusions and recommendations. Social desirability bias is a significant factor in determining the amount of time that students give to charity because it can affect the results of the study. Quality and accurate information is crucial for the success of any study and before the onset of a research, researchers usually develop objectives to guide them through

Information Systems in Accounting and Finance Essay

Information Systems in Accounting and Finance - Essay Example Security controls help in controlling attacks, these attacks maybe passive or active in nature. In passive attack, the information is not interfered with, however, for the active attack it involves interfering with the traffic, flow of messages. These may include the destruction and the deletion of important information by attackers masquerading as employees or impersonating other employees. The system accountant must apply some controls to ensure these risks are controlled. The ever-growing need to improve service delivery and storage of information has an equal measure of challenges. For instance, most retail organizations must ensure their pricing, product codes, and another confidential information is safe from malicious personnel (Hall, 2013). The retail organization will build a system that captures the price list of all the household appliances in their stores. The system will also have unique codes for each item on sale. This makes the organization have the potential to empower their customers to make online purchase. Customers can log into their website and make involve, and payment for their household items. The company must have measures to deliver the item either through courier delivery or alternative shipment strategy. The main challenge is lost or theft of such information thereby denting the credibility of the organization (Boczko, 2012). A retail organization involved in selling of home appliance must have proper working accounting syst ems that safeguard the customer information from individuals who may attempt to misuse the information. Therefore, such organizations must have strategies that identify possible risks and security threats to enable institution of audit procedures aiming at mitigation of the type of risks (Grande et al., 2011; Colbert, 2002). The essay looks at the types of risks and security threats a retail organization may face and the possible control

Design of a Research Project Paper Example | Topics and Well Written Essays - 1000 words

Design of a Project - Research Paper Example This makes them costly as the manufacturing process includes removal of impurities. The spherical solar cells are silicon spherical cells that are repeatedly melted and fused with low-purity metals. The spheres are made by using the surface tension in a zero-gravity environment. This makes them relatively expensive to produce. However research has suggested that the spherical solar cells have certain benefits over the simple planar cells. The most important of these advantages include the spherical directivity of such cells. Because of the spherical nature of the cells, there is no directivity of light in case of spherical solar cells and lights from all directions including reflected and scattered light (Nakata, 2001). However there has been no quantitative analysis of this proposition. This paper aims at doing the same. The light-receiving characteristics of a spherical solar cell will be evaluated through a geometrical model. This will include the analysis of the characteristics of the light receiving properties of spherical solar cells, along with a comparison of the planar cells. Based on the comparison, advantages and disadvantages of each type will be evaluated. As can be seen from the figure 3, L1 is incident perpendicularly to the surface while L2 does not strike the surface in a perpendicular fashion. Since a unit cell is having a very small effective area, every point on the cell will have directivity with respect to the incident light. On the basis of this, the effective area of the entire cell can be calculated: Based on the available literature, and the model described, it can be assumed that there is no directivity in unit cells. The author also expects that the power generated in spherical cells is much more than simple planar cells. The author expects to conduct experiment trails to validate these assumptions. Based on the theoretical framework described above, the methodology will try to assess the effective area of

The Crucible by Arthur Miller Research Paper Example | Topics and Well Written Essays - 2750 words

The Crucible by Arthur Miller - Research Paper Example Arthur Miller was born on 17th October 1915 in New York City. He attended Abraham Lincoln High School before joining the University of Michigan. He graduated in 1938 with a Bachelor of Arts degree in English. Miller’s first Broadway play was The Man Who Had All The Luck in 1944. He later wrote All My Sons, which opened on Broadway in 1947 and received warm reception immediately conferring fame on Miller. He later produced Death of a Salesman in 1949 and won a Pulitzer Prize and Drama Critics’ Circle Award. In 1953, he wrote The Crucible, which became his most widely produced work. By 1956, he had become a fearless defender of the freedom of expression. He was summoned to appear before the House Un-American Activities Committee to explain the information that related to Communism. However, he did not name others as communists or sympathizers of communist. He also produced other plays that include A view from the Bridge in 1955, The Price in 1968, After the Fall in 1964, and Broken Glass 1994. Other plays include The American Clock in 1980, The Ride Down Mt. Morgan in 1991, The Last Yankee in 1991, and Resurrection Blues in 2002 (Viswamohan 64). Most of the people in Salem were Puritans and had a very strict lifestyle. Every person was supposed to attend church and failure would lead to a charge of breaking the law. Men and women sat on different sides and it was considered a sin for them to sit together. People in Salem believed that if anyone disobeyed their beliefs or laws, he or she was evil. They also thought that a person who was sick was possessed by the devil or was a witch. Every sin was seen as from the Devil, evil spirit, or witchcraft. Tituba was a slave kidnapped from her home and taken to Salem. She cared for the Parris children and would tell them stories she had learned in the Caribbean about magic and spirits. Many people would also come to listen to her tales. In 1692, three girls who were usual listeners of Tituba’s stories started

Design of a Research Project Paper Example | Topics and Well Written Essays - 1000 words

Design of a Project - Research Paper Example This makes them costly as the manufacturing process includes removal of impurities. The spherical solar cells are silicon spherical cells that are repeatedly melted and fused with low-purity metals. The spheres are made by using the surface tension in a zero-gravity environment. This makes them relatively expensive to produce. However research has suggested that the spherical solar cells have certain benefits over the simple planar cells. The most important of these advantages include the spherical directivity of such cells. Because of the spherical nature of the cells, there is no directivity of light in case of spherical solar cells and lights from all directions including reflected and scattered light (Nakata, 2001). However there has been no quantitative analysis of this proposition. This paper aims at doing the same. The light-receiving characteristics of a spherical solar cell will be evaluated through a geometrical model. This will include the analysis of the characteristics of the light receiving properties of spherical solar cells, along with a comparison of the planar cells. Based on the comparison, advantages and disadvantages of each type will be evaluated. As can be seen from the figure 3, L1 is incident perpendicularly to the surface while L2 does not strike the surface in a perpendicular fashion. Since a unit cell is having a very small effective area, every point on the cell will have directivity with respect to the incident light. On the basis of this, the effective area of the entire cell can be calculated: Based on the available literature, and the model described, it can be assumed that there is no directivity in unit cells. The author also expects that the power generated in spherical cells is much more than simple planar cells. The author expects to conduct experiment trails to validate these assumptions. Based on the theoretical framework described above, the methodology will try to assess the effective area of