Emotional Intelligence Essay Example | Topics and Well Written Essays - 1250 words

Emotional Intelligence - Essay Example According to Goleman, emotional intelligence is the management of feelings so that they are expressed appropriately and effectively in order to allow people to work together for a common goal (Leadership Organization 2012: 42). Additional definitions given include one that calls it the capacity to understand and use emotional information, either from others or from one’s own, accordingly. The concept of emotional intelligence is tied around the ability to be aware and express emotions; moreover, it is the ability to be aware of other people’s feelings, establish interpersonal relationships and the ability to manage and regulate emotions. The other two aspects of emotional intelligence are the ability to realistically and flexibly cope with the immediate situation and solve problems of personal and interpersonal nature as they arise, as well as generate positive feelings that allow one to be motivated adequately in order to achieve personal goals. In addition, emotional intelligence is known to affect the personality traits that an individual exhibits, which include sociability, extraversion, self-esteem, persistence and optimism. This is because, by people understanding their own, and other people’s feelings, people can manage relationships appropriately. Therefore, emotional intelligence is crucial in influencing people and leading them to achieve certain goals that in which one has an interest. In leadership, it is crucial to have emotional intelligence and apply it to all situations that involve relationships with people in order to affect the outcome that people under one’s leadership. This is particularly so in transformational leadership styles. Moreover, in this form of leadership, a leader operates at the emotional level of transforming people and their outcomes (Leadership Organization 2012: 18). Therefore, in transformational leadership, emotional intelligence is used to inspire involvement, loyalty, commitment and performa nce (Leadership Organization 2012: 18). In addition, this is done by leaders identifying themselves as a force and commissioners of change through taking up that role and embodying with it (Leadership Organization 2012: 18). This is concerning the behavior they portray and the influence they seek to mount on their followers. Thus, leaders using the transformational style of leadership are able to motivate their followers to do more than what they intend to do, and that which they consider themselves capable of achieving by providing a sense of belonging (Deloitte 2012: 10). Emotions are expressed in offering meaning and offering challenging tasks to followers in order to motivate them. This shows the role of emotional intelligence in offering motivation in leadership by letting one’s followers own the goals of an organization and create, and the leader creates an enthusiastic environment in which to work. In addition, transformational leaders and emotional intelligence go han d in hand owing to the leaders characteristics. This is because transformational leaders conduct themselves in ways that are admirable, respectable and that can be trusted by their followers. Thus, they are role models for their followers by portraying the goals and needs of an organization as their own. Moreover, this behavior works on the emotions of the followers by provoking a desire to achieve together with a formidable leader. An additional way in which transformational leadership and emotional intelligence are related is in the opportunities offered by a leader concerning furthering the ideas of their followers. This occurs by leaders engaging their followers in exploring ideas, which builds the relationship between the two parties (Brady et al. 2008: 58). Therefore, the relationship between leaders and followers gets a boost by interacting, exchanging ideas, challenging assumptions and developing new ideas for the betterment of the organization (Leadership Organization 2012: 18). Furthermore, on leadership styles, emotional intelli

Internet Banking Security Essay Example | Topics and Well Written Essays - 2500 words

Internet Banking Security - Essay Example It is evidently clear from the discussion that the three major techniques are used by Banks to provide security to the customers Password Encryption Firewalls/Server. For the online security, the passwords or usernames pays an important role. The password is an important element that ensures verified customers to log in to their accounts. On the contrary, the hackers can seize a username or password while transmission and can utilize to access the customer’s account. A research states that an added authentication method is required because in financial services trust is now redefined. In addition, trust is identified as a significant factor that influences a customer’s presence in web-based commerce. Security threats are the main factors that work as a barrier to online banking. The customers are disturbed about the security and safety issues while using Internet banking options. The improved security measures can re-build the trust in customers that influence them to u sed Internet banking. II. Internet Banking Security for SME’s For discussing the SME industry in terms of Internet Banking Security, we have utilized a typical SME as an example. A. Centralized Database access for sales/customer databases The sales database and customer database are connected to the switch. Every request from the users is redirected to the router, where the router checks the Access Control List (ACL). In this scenario, the accounts staff has permissions to access these servers. However, all the other users on the network are restricted to access these servers. B. Email An SME has configured an email server to provide email facility to the employees. It is connected to the switch. The router analyzes all the email requests, from the inbound network, to decide whether to send it to the LAN interface or the WAN interface. The security factor is handled by the firewall and IDS C. Internet Access Internet access is only provided by the Internet Security and Accele ration (ISA) server. The network administration staff can create access policies on the ISA server to allow or deny Internet access by providing MAC address and IP address of the specific user. In a domain environment, as the SME has a domain environment, usernames that are created on the domain server are sufficient. D. Company Website and Intranet The intranet is available to everyone who is associated with the network. E. VOIP To support VoIP functionality, the VoIP architecture is connected to the public switched telephone networks (PSTN).

River Island Strategic Marketing Report (Russian Federation) Research Paper

River Island Strategic Marketing Report (Russian Federation) - Research Paper Example Conclusions 14 Works cited 15 Name of the student Name of professor Course name Date River Island Strategic Marketing Report (Russian Federation) 1. Introduction & Overview River Island is one of the renowned and popular high street brands that operates internationally and has its stores in different countries. This company is headquartered in London and has its presence in many countries, including, many European countries, Russia and the countries in the Middle East. The company has a strong brand presence in Russia due to several factors; the rising interest of the Russian customers in international brands, the quality of products offered by the company and affordable range of prices (Karadakis, Kaplanidou and Karlis 175). Certain subtle changes are visible in the characteristics of the Russian market for consumer products. In recent years, Russian customers are becoming more interested in consuming products of brands have an international presence. This provides the opportunity t o the global brands to increase their operations in Russia (Bacon, â€Å"Reaching Russia’s lucrative layer†). River Island is considering certain strategic changes in order to utilize the new developments in customers’ preferences (Riverisland, 2013). ... River Island provides a good opportunity to make a marketing analysis of the company and develop a marketing plan that would help the company to make further progress in its growth path. 2. Marketing Audit Macro environment Analysis – PESTLE PESTEL analysis of Russian Federation would help in understanding the external macroeconomic environment of the country. This would facilitate understanding of the strategies and business policies of the company. Political Economic Social Technological Environmental Legal Internal conflicts Corruption Different political divisions External conflicts with several powerful economies; like the USA and the UK Rich natural reserves Export oriented economy; depends on export of oil and natural gas One of the largest GDPs in the world in terms of size of GDP Volatile exchange rate High price inflation Unequal income distribution Low foreign direct investment Higher proportion of skilled work force than unskilled work force Diversity in work force is high Presence of social unrest due to diversity in workforce as well as political diversities Existence of class divisions and social discrimination Low level of life expectancy Russia has strong industrial background Possess some of the most powerful scientific research frameworks in heavy industries and defence sectors (Carlsen and Andersson 86) However, IT communication processes are not well developed in all regions within the vast expanse of the country (Helms and Nixon 220) Displays low awareness regarding environment and ecology Industrial activities within the country creates various environmental concerns Unfavourable climatic conditions can sometimes act as barriers to trade Wide geographical territory is sometimes unmanageable New legal obligations Laws

Sustainable Energy and Power Systems Coursework

Sustainable Energy and Power Systems - Coursework Example The advantage of Gauss’s law over Coulomb’s law lies in the facts that, in a faraday cage, the electric field inside get demonstrated. The law makes use of Ampere’s law dealing with magnetism. On the other hand, Coulomb’s law requires not only Gauss’s law in its derivation but also makes use of other Maxwell’s law (Fleisch 3). 3. Given that relative permittivity =3, and radius r3=2 cm. And permittivity of vacuum=8.85 pF/m, the potential difference between the surface of the conductive cylinder and the outer surface of the dielectric cylinder can be determined as follows  ; This refers to an electrical device designed to transmit power through the barriers of electrical apparatus. This apparatus may include transformers and circuit breakers. Also, be defined as an insulator, which refers to a barrier preventing conduction of electricity from one device to the other. Any bushing designed must be able to withstand high voltage generated by the electric power. In addition to this quality, the bushing must also be capable of withstanding mechanical forces and seal the conducting parts of a conductor well. As the current flows through a conductor, high electrical stresses act on the conductor and these can lead to breakdown in the electrical insulation (Fleisch 16). There exist different shapes of bushings with varying sizes and designed in different techniques. Two of the types include solid bushings and capacitance graded. The solid bushing consists of a cylinder made of an insulating material, for example, porcelain or rubber. At the centre, a ground barrier covering the conductor with a high voltage exists and its attachment done to the ground. The figure below shows the arrangement of the bushing explained above. The cylinders, which conduct the electric current, spread out the change in voltage evenly. The distribution of voltage in the conductor varies depending with the material. The graded capacitive voltage in bushings,

Explaining the Goal of Financial Management and the Role of Ethics Essay Example for Free

Explaining the Goal of Financial Management and the Role of Ethics Essay It has always been the goal of the financial managers to maximize the wealth of the shareholders of the firm. That is to say, we maximize the potential benefits that the firm’s stakeholders get by increasing the value of the firm in which these shareholders have taken the risk of investing to. According to Ingram (1992), the worth of a company is dependent on the capacity of the assets to produce cash flows over a period of time. This means that if the firm is able to generate a positive net cash flow including a reasonable dividend to its owners, then it said that value is created. Firms face two kinds of profits. They are accounting profits and economic profits. Maximizing accounting profits normally refers to the general corporate goal of maximizing profits as maximizing economic profits generally refers to maximizing the shareholder’s wealth. Ingram (1992) has distinguished them by defining accounting profits as the income accumulated after the overall cost is deducted from the overall revenue before the payment to shareholders is considered and economic profits as the income accumulated after compensating for the factors of production such as capital, labor and others. Moreover, she differentiated the two by saying that accounting profit does not consider all the factors of production as economic profit does and that it also does not consider compensating the shareholders for taking the risk in investing in the firm. Maximizing wealth does not consequently mean that the firm has to face an unethical decision making. It is still up to the firm as to how it will perform this task. As according to Goizueta (1997), everyone in the company would be better of if it plans for a long-term goal rather than a short-term goal. Through this, the firm can still plan on how it will maximize the wealth and at the same time be consistent with ethical standards.

European Telecommunications Policy on Liberalisation

European Telecommunications Policy on Liberalisation Introduction This paper critically discusses the European telecommunications policy which is mainly intended to liberalise all telecommunications goods and services. Telecommunications policy is concerned with fixed telephone network, telephone (voice) service, other services based on the telephone network, mobile telephony and electronic information network services such as the internet. Communications technologies services serve as a vital link between industry, the services sector and market as well as between peripheral areas and economic centres.[1] There is therefore no question as to the importance of having a telecommunications policy in place to ensure industrial competitiveness and economic and social cohesion. What cannot, however, escape comment is the kind of telecommunications policy introduced in Europe by the European Union. Background information European telecommunications policy started with a Council Decision and Resolution on standardisation of in the field of information technology which was adopted in 1987.[2] The aim of the Decision and Resolution was to create a European market in telecommunications equipment. This was meant to ensure that competition prevails across member states and also to ensure exchange of information, the convergence of industrial strategies and the creation of exploitation of a vast European information technologies and telecommunications market. A Directive was issued in 1999 to establish a single market for radio equipment and telecommunications terminal equipment. The Directive also prescribes the mutual recognition of their conformity based on the principle of the manufacturer’s declaration.[3] In order to succeed in creating a single market in telecommunications services it was realised that telecommunications markets had to be liberated so that user would be able to procure and connect terminal equipment without the obligation of applying to a single national telecommunications authority. To this end, member states are therefore required to bring an end excusive and special rights remaining in the telecommunications, the restrictions on the installations used for mobile networks as well as the interconnection between such networks. Suppliers of telecommunications services are also entitled to use capacity on cable television networks for all communications services, main data communications, closed corporate networks and multimedia services. Complete liberalisation of voice telephony and telecommunications infrastructure was are intended to be achieved. National regulatory authorities are also required to contribute to the development of the internal market by way of co-o peration with each other and with the Commission to ensure the consistent application in all member states. In 2002, a Directive[4] was issued for the establishment of a harmonised regulatory framework for electronic communications networks and services throughout the European Union. The Directive takes account of all electronic communications networks and services within it scope. The electronic communications networks and services include transmissions system and routing equipment as well as other resources which permit the conveyance of signals by wire, by radio, by optical or by other electromagnetic means. They also include satellites networks, fixed and mobile-terrestrial networks, electricity cable system networks used for radio and television broadcasting, and cable television networks. There is also what is known as the â€Å"telecoms package† under which four specific directives were issued. One of these Directives concerns access. It is intended to provide a framework for rules that are applicable to specific products or service markets in particular geographical area. It is also intended to address identified market problems between access and interconnection suppliers.[5] For example, it gives operators of public communications a right and also impose obligation on them to negotiate interconnection with each other for the purpose of providing publicly available electronic communications services, so as to ensure provision and interoperability of services throughout the European community. One of the specific Directives also concerns authorisation. It is intended to implement an internal market in electronic communications networks and services through the harmonisation and simplification of authorisation rules and conditions in order to facilitate their provision throughout the community. [6] The Directive requires member states to ensure the freedom to provide electronic networks and services, subject to certain conditions set out in the Directive. Member states are therefore obliged not to prevent an undertaking from providing electronic communications networks or services without proper reasons.[7] The Directive also stipulates that the general authorisation system should apply to all such services and networks irrespective of their technological characteristics and should limit administrative barriers to entry into the market to a minimum. Another of the specific Directives concerns universal service and users. It is intended to ensure universal service provision for public telephony services in an environment of greater overall competitiveness, with provisions for financing the cost of providing a universal service in the most competitively neutral manner and for ensuring a maximum of information transparency.[8] Also, the Directive is intended to ensue the interoperability of digital consumer television equipment and the provision of certain mandatory services. Furthermore, the Directive establishes the rights of users and consumers of electronic communications service. The fourth specific Directive concerns the processing of personal data and the protection of privacy in the electronic communication sector.[9] It harmonises the provision of member states required to ensure an equivalent level of protection of fundamental rights and freedoms and in particular the right to privacy. It also ensures the free movement of such data and of electronic communication equipment and services in the community. There is an axis of the European telecommunications policy called the â€Å"technological development in telecommunications, which is pursued by research in advanced communication technologies and services. European research technological development policy is directed towards strengthening the scientific and technological basis of community industry and encouraging it to become more competitive at international level, while promoting all the research activities considered necessary by virtue of other chapters of the Treaty.[10] Other axis is known as â€Å"trans-European telecommunications network†. The networks are national digital networks which aim to introduce innovative trans-European services in the general interest. They also aim to contribute to the development of the information society in terms of growth, employment, social cohesion and participation for all in he knowledge-based economy.[11] Assessment of the policy The European telecommunications policy is said to have contributed greatly to the development of the telecommunication industry.[12] A member of the European Union Commission responsible for information society and media also claims that: â€Å"†¦ good implementation of the EU framework is paying off. EU countries that have applied the EU rules in a timely and efficient manner, following the principle of competition, have clearly achieved the best results in terms of investment in new networks and take-up of new innovative services It is rare for issues to arise where social justice and economic reality go hand in hand. I believe this is the case for the Information Society. All countries will have to liberalise their telecom networks in the end. This is unavoidable. Those that fight against it often do so in the name of social justice. They argue that liberalisation will reduce economic and social cohesion. The rich will get richer and the poor will be poorer. However, there is no inherent conflict between liberalisation and social justice in the field of the Information Society.†[13] According to the Commissioner, Variations of regulatory approach are today an obstacle to the internal market and to effective competition: If a national regulator in country A applies the EU rules vigorously to the operators on its market, while the national regulator in country B adopts a more lenient policy towards the dominant operator by adopting remedies later or in a less efficient way, this gives companies in country B an unfair competitive advantage over companies in country A. In Europe’s internal market, this is unacceptable. The Commissioner expressed belief that the Commission should be able to ensure consistency in remedies proposed by national regulators to enhance competition in market dominated by one or more operators. This, the Commissioner said was a logical adjunct to the Commission’s current role as regards market definitions and market power assessments. The Commission has three functions within the telecommunications area: the promotion of European telecommunications policy; regulation of competition and as a watchdog on the application of the Treaty of Rome. The commissioner’s remarks show that the aim of the policy has not been fully achieved. It is correct to say that, the European telecommunication policy has its shortcomings. First of all, one wonders how a policy which has separate national regulators for each member country can be said to be effective. There is no doubt that if the EU wants to achieve a real level playing field where telecommunication operators can compete satisfactorily with one another then there must be an independent telecommunications authority whose duty would be to ensure efficient implementation of the rules across member states. Such an authority would have the authority to require national regulators to co-operate with it. It is argued that the creation of a centralised authority was successf ully prevented by member states even though centralisation was regarded as a necessary step in the process of liberalisation and promotion of an integrated enfrastructure.[14] One criticism directed at the policy is that the regulatory regime has evolved which is framed and instructed by European guidelines but varies from member state to member state in several respects without a short-term or medium-term perspective to converge on a single regulatory model.[15] Alabau (2006) also argues that one does not have to analyse it very hard to realise that what the Commission wanted to do was simply to impose a single European licence, making services subject to the same policy that it applied to the free movement of goods. That was why the Framework Directive referred to Article 8 of the Treaty. In his view, the Member States were not going to give way on the mutual recognition of licences. Granting licences for operating telecommunications services in their territory represented an area of sovereignty that they simply were not prepared to give up. This situation, which might have made sense in the case of value added services, verged on the unreasonable when the decision to liberalise voice telephony services and infrastructures was made.[16] It was revealed during the EU telecom conference in Geneva in 1999 a number of issues could be identified. The first was the degree of independence enjoyed by national regulators. At a minimum, regulated authorities must be independent of the telecommunications operator(s) if any liberalisation of services is to be successful. Competitors should not enter a market unless the dominant operator is subject to independent regulation to ensure that monopoly services are provided to competitors at a price that allows them to compete effectively. Second, it was observed that notwithstanding the progress that has been made in many market segments, incumbents still largely dominate national markets. The biggest problem in this respect is their overwhelming dominance in local access networks. Some member states are believed to have already responded to this by forcing the incumbent to unbundle the local loop. Third, wide variations in the degree of competition between Member States are inevita ble, given their different starting points. However, this is also the result of differences in the regulatory framework, which in some areas is not consistently applied. It is for European Commission to set an overall telecommunications policy framework in the distribution of licenses. The duty of the National Regulatory Authorities (NRAs) was to implement such objectives through specific legislative measures. All member states awarded more than one license in accordance with EU competition rules. However, while some states preferred to award licence through auction, others opted for what is known as the â€Å"beauty contest†. There are a number of flaws associated with either of these options. In any member state where auctioning was preferred, it emerged that the auctioning was problematic. The licence fee is said to be extremely high. â€Å"The danger of an open-ended auction is that the companies, in trying to outdo each other, will drive up the costs ridiculously.†[i] The ‘ridiculous costs’ of licenses may generate a chain of events with profound implications on 3G services and on overall economic welfare. One argument against auctioning states that due to the high cost of spectrum, telcos are forced to pass these costs on to consumers via higher prices, which in turn, retards the development of mobile data services due to lower mobile uptake by consumers). Ultimately, the deceleration in development will have wide-ranging implications for national economies as a whole†.[17] Auctions is also said to favour well-capitalised incumbent telcos which can afford to pay high premiums for spectrum, while smaller, possibly more innovative telcos who may be able to develop products faster while providing it at a better service, are left out due to capital constraints. Consequently, fewer competitors will exist in the market, keeping prices higher and products and services less innovative.[18] With regard to licence fee, the British Government has been criticised. It observed that higher prices to the consumer and the threat of investment stifling in 3G networks were both risks that might delay the rollout of 3G services and ultimately, adversely affect a country’s economic development. Many governments, including Ireland, have chosen not to use an auction to avoid the aforementioned risks. According to Professor Peter Cramton from the University of Maryland, beauty contests suffer from several problems. First, they are extremely slow and wasteful.[19] Second, beauty contests lack transparency. It is difficult to see why one proposal won out over another. Worse yet, the ability of the regulator to successfully identify the best proposals is limited.[ii] The Radio communications Agency, which manages the UK’s radio spectrum, admits it considered various options for 28GHz, including a beauty contest. But in a report on the two processes, it concluded that with a beauty contest it would be difficult to keep the selection procedure 1) objective, 2) non-discriminatory and 3) transparent, as required by the EC Licensing Directive.[20] It argued that the danger of utilizing beauty contests as a basis for assigning licenses for 3G mobile networks is that the criteria may be influenced by subjectively biased national factors that may prejudice open decision making.[21] Conclusion It will be unfair to say that the European telecommunications policy has not achieved any success. One may to a large extent agree with the assertion that the policy has contributed greatly the development of the telecommunication industry. However, as seen above, the policy is far from perfect. The entire blame cannot be shifted to the European Commission. The unwillingness on the part of member states to have an independent European telecommunications authority has contributed to the problem. Having identified this as a problem herself, the EU Commissioner responsible for information society and media stated at the 2006 European Competitive Telecommunications Association conference that the most effective and less bureaucratic way to achieve a real level plying ground field for telecom operators was to replace the present system by an independent authority that will act like European Central Bank. One cannot but only that in future member states will realise the need to have such a system in place. References Chapman, Matt. â€Å"Auction of Radio Spectrum Comes Back to Haunt Telcos,† Network News,  Sep 6, 2000 Eliassen, Kjell, A. and Sjovaag, Marit. European Communication Liberalisation. London:  Routledge. 1999 Lehr, W. and T. Kiessling. (1999). Telecommunication Regulation in the United States,  Europe: The Case for Centralized Authority. In S. Eisner Gillett and I. Vogelsang,  eds, Competition, Regulation, and Convergence. Current Trends in Telecommunications Policy Research. Mahwah, New Jersey: Lawrence Erlbaum Associates, pp. 105-20. Reding, Viviane, Review of the EU Telecom Rules: Strengthening Competition and Completing  the Internal Market†. 27 June 200http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/06/422> Schneider, Volker and Werle, Raymund, Telecommunications Policy. In Graziano,  Paolo, and Vink, Maarten, eds Europeanization: New Research Agendas. Basingstoke: Palgrave Macmillan (2006). Chapter 20  Nourafchan, Raphael. The Political Economy of European Telecommunications Policy: auctions  versus Beauty Contests Footnotes [1] Moussis, Nicholas, Access to European Union: Law, Economic Policies. Rixensart, Belgium: European.  Union Services [2] Repealed, see Council Decision (1999/468 EC) [3] Directive 1999/5/EC [4] Directive 2002/21/ EC [5] Directive 2002/19/EC [6] Directive 2002?20/ EC [7] The reasons are set out in Article 46(1) of the Treaty [8] Directive 2002/22/EC [9] Directive 2002/58/EC [10] Decision 182/1999/EC [11] Decision 336/97/EC [12] Liikanen, Erkki, Telecom 1999 Conference, Geneva, 1999. 07 August 2007. http://ec.europa.eu/archives/commission_1999_2004/liikanen/media/speeches/19991010.htm> [13] Reding, Viviane, Review of the EU Telecom Rules: Strengthening Competition and Completing the  Internal Market†. 27 June 2006. http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/06/422> [14]  Lehr, W. and T. Kiessling. (1999). Telecommunication Regulation in the United States,  Europe: The Case for Centralized Authority. In S. Eisner Gillett and I. Vogelsang, eds,  Competition, Regulation, and Convergence. Current Trends in Telecommunications  Policy Research. Mahwah, New Jersey: Lawrence Erlbaum Associates, pp. 105-20. [15]  Schneider, Volker and Werle, Raymund, Telecommunications Policy. In Graziano,  Paolo, and Vink, Maarten, eds Europeanization: New Research Agendas.  Basingstoke: Palgrave Macmillan (2006). Chapter 20 [16] Alabau, Antonio, â€Å"European Union and its Electronic Communications Policy; Thirty Years In Perspective† [17]Nourafchan, Raphael. The Political Economy of European Telecommunications Policy: auctions versus Beauty  Contests [18] Ibid. [19] Even with streamlined hearings, it took the FCC an average of two years to award thirty cellular licenses. Competitors  Spend vast sums trying to influence the regulator’s decision (Peter Cramton 2001). [20]  Chapman, Matt. â€Å"Auction of Radio Spectrum Comes Back to Haunt Telcos,† Network News, Sep 6, 2000 [21] Telecoms Standards Approvals Review, â€Å"3G Licensing: France to Use Selection Process,† Jun 20, 2000 [i] [ii]

Essay --

Personal Behavior Change For this paper I decided to take a second and evaluate my life and think about what were some of my current lifestyle habits and behaviors and which out of these habits would I like to change. After sitting down and evaluating all of my main habits I categorized them into groups of which ones were helping to lead me to a long healthy lifestyle and which ones were likely to lead me to an unhealthy life and lifestyle. After narrowing these unhealthy habits down to my top three I decided to focus this paper and my attention on my current nutrition and most of all on my negative eating habits. After evaluating my lifestyle and all of my unhealthy habits I felt that my current nutrition level and eating patterns were in need of the most improvement and change. One of the reason’s why I felt my nutrition needed to changes is because nutrition is a huge part of a healthy lifestyle, the way that we eat and what foods we consume can have a huge impact on our everyday lives. Nutrition plays a huge role in multiple facets of a person’s life energy, health, skin, weight, confidence, and more making having a good control on your eating habits extremely important. How we eat over the years and what foods we routinely choose to eat can eventually have a lasting effect on use and what we consider to be most appealing and appetizing at any given moment. Having these craving and routine habits makes eating, diet, and nutrition both a behavior and a lifestyle choice that can be changed over time with help from the theories learned in this class. I felt that with the behavior that I was trying to change the Transtheoretical Model (TTM) would be most effective for me. The reason I decided to choose this model was because... ... currently in. By reassesses your progress and where you are currently you allow yourself to keep from relapsing and falling from one stage back down to another. In this particular article they reassessed their participants commitment and current stage every six and twelve months (Geoffrey 2012 p.256) I feel for me moving forward reassessing my current commitment every three months would be most effective. Reason for this is at the 60 days is when you need to start making a move from preparation into the action stage, also after 6 months of being in the action stage you can consider yourself within the maintenance stage. By evaluating every three months I can have a solid idea of when I have left my preparation stage and finally entered action and after two assessments in the action stage I can start to consider myself firmly within the maintenance stage of change.