Developing Wireless Communications to Space Essay example -- Science O

A big potential problem in the future is developing a wireless communications network in outer space. In this paper we will discuss the problems presented with this and the potential solutions to these problems using existing and some futuristic technology. We have broke this into two main parts, one being earth to satellite to planet and back, and the other being planetary ground transmission to and from astronauts to rovers to space stations. The solution has already started being implemented and will continue rapidly into the near future. It is called the Interplanetary Internet. As of now it is an array of floating 'nodes' or satellites scattered around in space that can communicate with each other. In the future a backbone of satellites is envisioned with their own high speed protocols. There will also be large antennas on earth and possible other planets hundreds of feet high, amplifiers scattered throughout space, photovoltaic powered satellites, and high precision equipment on multiple planet surfaces. The architectural concept to this is deceivingly simple. The first part is developing Internet protocols to form local networks in quiet environments with little delay. This could be done with free flying spacecraft here on earth or another planet. The second part is to develop a deep space structure of satellites interconnecting LANs. This includes multiple space based data relay satellites. The third part is implementing a new overlay a new protocol concept called bundling to tie together the Internets. This is based on a routing concept in which multiple messages will be bundled and sent through a series of Internets. The problem with this is not the same as here on earth. Here it is billi... ...face devices completed the elements of the hardware setup. (NASA Takes..) In conclusion the improvements to the current inter-planet system of communication involves increasing the number of nodes in space, development of peer to peer hardware nodes and improvement of protocols to deal with long delays and interference. Works Cited NASA Takes the Internet into Space. 13 Dec 2003. TechNewsWorld. 10 April 2007. . Mars Wants Wi-Fi!. 15 Jan 2004. Wi-Fi Planet. 10 April 2007. . NASA tests WiFi mesh networks. 22 March 2004. GCN. 10 April 2007. . NMSU researchers helping NASA develop systems to transmit data from Mars. 14 Oct 2004. SpaceRef. 10 April 2007. .

Lenovo’s Promotional Information Essay

To create a brand is a difficult and expensive task but to build a brand with worldwide influence is even more difficult and is often associated with huge risks. Research shows that only 25% of new products/brands generate more than $7.5 million in sales in their first few years and even fewer are able to generate enough revenue to keep them on market for long. Lenovo continues to build brand awareness through aggressive marketing and new product promotions. Lenovo uses this promotional mix to strategically penetrate new markets worldwide as well as to sustain its position as a global leader and to continue growth over the long term. Investment in brand awareness through Lenovo’s recent â€Å"For Those Who Do† promotional campaign has proven fruitful, helping the company establish a foothold in the U.S. market among the top five PC vendors. Lenovo is investing aggressively in new products such as Ultrabooks and all-in-one PCs, allowing it to rapidly adapt to changes in the marketplace and to consistently meet the ever-changing demands of its customer base. Promotion and IMC Promotion is an important and integral part of marketing process. To be successful, a producer must not only offer a good product at a reasonable price but also inform potential customers about the product and where they can buy it. The overall range of tactics available to a producer is known as the ‘promotional mix’ and comprises of advertising, sales promotion, publicity, sponsorship, direct marketing, internet marketing and personal selling. In addition to these key promotional tools, its marketing team also relies on other techniques, such as exhibitions and product placement in movies, songs or video games, which have gained in popularity in recent years. The promotional mix used by Lenovo is aligned with the decisions made with regard to product, pricing and distribution and different promotional methods that handle different parts of the job. Determining to blend these together is a strategy decision that should be kept consistent to communicate its beneï ¬ ts to a target market. Lenovo’s uses a variety of techniques to effectively communicate its products to its target market. Their promotions come in the form of coupons, instant savings, and online rebates. Lenovo is informing, persuading and reminding customers of their products and educating them in deciding on their available choices. Lenovo continues to build consumer interest which helps build favorable impressions of the company and its products. Theme and Positioning Statement The positioning theme of Lenovo is â€Å"We are for those who do.† Lenovo’s mission is to bring affordable innovative products for its customers. Lenovo’s vision clearly states â€Å"We are now one company with one goal: To build the best, most innovative products in the world. To use world-class economies to put new and better technology in the hands of more people, by innovating on cost the same way we innovate on technology. To focus our energy and our commitment on the success and trust of our customers.† Though a lot has changed in the recent years, however, Lenovo has always remained true to its mission statement. Promotion Blend Lenovo is increasing its brand awareness by campaigning, including social media, design, branded content, retail experience, event and strategic engagement and partnerships. The company sponsored the annual HopSotch independent music fest, and was a tech partner with â€Å"Transformers 3† and even showed up at Fashion Week in New York with designer partnerships and the Lenovo Lounge. In the U.S., the campaign kicked off with a 60-second TV spot that laid out their â€Å"do† theme, while smaller, subsequent campaigns focused on specifics such as its rapid boot technology. In one advertisement, Lenovo throws a PC out of an airplane and it must â€Å"save itself† by booting up quickly and deploying a parachute. Salespeople In today’s fast paced world, where the electronic and print media are having huge influence on everybody’s life, a product or service cannot survive without proper promotion. Personal selling is an extremely important part of this promotional mix. Sales are divided into three main tasks: order-getting, order-taking and supporting. Depending upon the situation a salesman can performs all these duties. A good salesperson should be knowledgeable about the products and its competitive environment. In many situations salesman can also answer questions about what promotion should be directed toward the final consumer. Lenovo’s salespeople handle most of the important communication with wholesalers and retailers. Additionally, Lenovo uses sale promotions not only to focus on best profit potential but also to give itself a competitive advantage in the market. A good customer service not only builds brand loyalty but also acts as a promotion because often satisfied customers share their experience with their friends and family. Therefore, building a long term relationship and trust with its customer base is very important part of product selling. Sales Promotions for Channel Members/Customers/Employees Promotions are important part for any marketing campaign, as it directly influences customers. In order to be effective a promotion should be able to persuade, inform and remind its customer base of the benefits of its marketed product. Lenovo uses promotions to motivate employees to provide better customer service or achieve higher sales. Lenovo has a special birthday rewards program and each employee is emailed on the 1st day of the month prior to their birthday thanking them for their contribution to the success of the business and asking them to log onto Lenovo’s branded website using their unique user name and password to order their gift online. Recently, Lenovo also shared a $3 million bonus that they received of increasing success with its junior-level employees. Lenovo awarded CEVA Logistics, one of the world’s leading supply chain companies its Innovation and Operations Excellence award for the second year in a row in North America. This award recognized CEVA’s efforts around freight consolidating and optimizing transportation resulting in substantial cost savings. Lenovo also has year around online promotions available for its customers. Push and Pull Strategy Lenovo distributes with push strategy that involves selling into channel intermediaries like large retailers, wholesalers and it is also reliant on personal selling and trade promotions. Its promotional efforts like personal selling, advertising and sales promotion helps sell the whole marketing mix to its channel members. Lenovo also distributes using a pull strategy which relies on customer demands that pulls the product through the channel. Lenovo’s uses both push and pull strategy in combination to promote its products to large business customers as well as to individual final consumers. Lenovo’s highly aggressive promotion to final consumers using coupons or samples, builds consumer interest and help them achieve higher sales of their products. Its informative and interactive website includes customer reviews and video demonstrations that help customers build favorable impressions of the company and its products. Recent Positive Publicity Lenovo continues to excel in the PC market and its products has achieved highest recognition among both its peers and customers. Recently Lenovo received 16 awards and honors highlighting its brand innovation, design and versatility in the PC industry at Top Industry Awards at 2012 International Consumer Electronics Show. Additionally, Lenovo relies extensively on fundraising to enter into new markets and market new products. Eedoo Technology, the video gaming unit that is associated with Lenovo Group has raised tens of millions of dollars. Their gaming product, Ebox comes with 30 games built in and a set-top camera that can detect a player’s movements, according to the article. With this joint venture with a Chinese company, Lenovo not only hope to tap into Eedoo existing network within China but also hope that by including the games in the system they can cut down on the rampant piracy that is prevalent in the video game business in China. Interactive Media In order to be successful in towards highly competitive environment latest marketing trends and methods of communications are key to successful promotion strategies. Recently, Lenovo implemented a YouTube strategy, they created a competition called ‘Seize The Night,’ asking 15 finalists to create an alternative ending to the following video with the winner determined by most views. One of the contestants, Joshua, organized and filmed a massive cycle ride in London using a Lenovo laptop. Featuring hundreds of cyclists, the video has quickly taken off, going viral and spreading the Lenovo brand for free. This campaign has been very successful to Lenovo as it gained hundreds and thousands of YouTube views and followers without doing any marketing on its own. In addition, it is comparatively cheap and gains a much higher return on investment. Their YouTube campaign was extremely successful and has now become a must read case for all business people. Here is the link to the videos: http://www.youtube.com/watch?annotation_id=annotation_119513&feature=iv&src_vid=xGtBPlPqIFQ&v=OoXr6sQlaRk and the responding video by the contestant Joshua is following: http://www.youtube.com/watch?v=xGtBPlPqIFQ&feature=player_embedded#! References Lenovo Reveals ThinkPad X1 Carbon, Shakes Up Ultrabook Market Lenovo Reveals ThinkPad X1 Carbon, Shakes Up Ultrabook Market http://www.youtube.com/watch?v=KdZNUxPiwMs http://wraltechwire.com/business/tech_wire/news/story/11335630/ http://www.cevalogistics.com/en-AU/aboutus/newsmedia/mediareleases/Pages/release_19_july_2012.aspx http://www.partnerinfo.lenovo.com/partners/br/pt/entitled/LENOVO%20COOKBOOK_V1.5_FINAL.pdf http://news.lenovo.com/article_display.cfm?article_id=1557 http://www.businesswire.com/news/home/20120113005747/en/Lenovo-Receives-Top-Industry-Awards-2012-International http://www.lenovo.com/social_responsibility/us/en/Lenovo_CSR_Fast_Facts.pdf

Library vs. Internet

COMPUTERIZED LIBRARY SYSTEM: Foreign Study Chapter I Project Overview Introduction Nowadays, in a highly technological society, human productivity is made more efficient through the development of electronic gadgets. Now, with the advent of such modernization in education, one way to globalize the process of research is to realize that technology is advancing at an incredibly fast pace. Computers are not confined to being used for entertainment but its role in education is also vast. Library is derived from the old French term â€Å"librairie† which means â€Å"a collection of books. † Reading materials in school are stored in libraries.Library is a place in which books and related materials are kept for use but not for sale. It is also organized for use and maintained by a public body, an institution or a private individual. In addition, it is a place in which we get information in any format and from many sources. The librarian has to keep the room neat so that it is conducive for learning. The librarian is also the person who is liable for monitoring all the books that are borrowed and returned by the borrowers. http://www. studymode. com/essays/Computerized-Library-System-427957. html Local Studies About Library System- A Sample ThesisLibrary systems, comparisons and contrasts. For the children of today, going to the library,  searching  through the card catalogue to look for books on topics they need to research on is quite archaic! However, many of us still remember how time consuming this was. The kids of today certainly have it easy. Imagine getting all the information you need with one-click of your mouse!?! An  integrated library system  (ILS), also known as a  library management system  (LMS), is an  enterprise resource planning  system for a  library, used to track items owned, orders made, bills paid, and patrons who have borrowed.An ILS usually comprises a  relational database, software to interact with that datab ase, and two  graphical user interfaces  (one for patrons, one for staff). Most ILSes separate software functions into discrete programs called modules, each of them integrated with a unified interface. Examples  of modules might include:  §Ã‚  Ã‚  acquisitions (ordering, receiving, and  invoicing  materials)  §Ã‚  Ã‚  cataloging  (classifying and indexing materials)  §Ã‚  Ã‚  circulation (lending materials to patrons and receiving them back)  §Ã‚  Ã‚  serials  (tracking  magazine and  newspaper  holdings)  §Ã‚  Ã‚  the  OPAC  (public interface for users)Each patron and item has a unique ID in the database that allows the ILS to track its activity. Larger libraries use an ILS to order and acquire, receive and invoice, catalog, circulate, track and shelve materials. Smaller libraries, such as those in private homes or  non-profit organizations  (like churches or synagogues, for instance), often forgo the expense and maintenance required to run an ILS, and instead use a library computer system. (Wikipedia) Automation of the catalog saves the labor involved in re-sorting the card catalog, keeping it up-to-date with respect to the collection, etc.Other tasks which are now automated include checking-out and checking-in books, generating statistics and reports, acquisitions and subscriptions, indexing journal articles and linking to them, as well as  tracking  interlibrary loans. Since the late 1980s,  windowing systems  and multi-tasking have allowed the integration of business functions. Instead of having to open up separate applications, library staff could now use a single application with multiple functional modules.As the  Internet  grew, ILS vendors offered more functionality related to computer networks. As of 2009  major ILS systems offer web-based portals where library users can log in to view their account, renew their books, and authenticate themselves for access to  online databases. (Wikipedia) In r ecent years some libraries have turned to major open source ILSs such as  Koha  and  Evergreen. Common reasons noted were to avoid vendor lock in, avoid license fees, and participate in software development. Librarytechnology. rg does an annual survey of over 1,500 libraries and noted in 2008 2%[3]  of those surveyed used open source ILS, in 2009 the number increased to 8%[4]  and in 2010(most recent year available) 12%[5]  of the libraries polled had adopted open source ILSs. (Wikipedia) Read more:  http://ivythesis. typepad. com/term_paper_topics/2011/06/local-studies-about-library-system-a-sample-thesis. html#ixzz2DsPW4UYZ http://ivythesis. typepad. com/term_paper_topics/2011/06/local-studies-about-library-system-a-sample-thesis. html Library: foreign literatureThe network libraries now have autonomous library systems (TINLIB version 280 of IME) with reciprocal access to each others catalogs via the PHnet. Training on site and in UK has been provided by IME to the s taff of the network. Staff expertise on the use of all the modules of TINLIB running on UNIX has been brought to a level where the staff can now confidently train others and maintain the system. Online support via the Internet is also provided by IME upon request. The choice of a common library system was decided by the technical committee of the network libraries to have a uniform platform, training programs, import profiles, etc. cross the network and for ease in establishing a user group/systems administration group. TINLIB was chosen because it met the systems specifications prepared by the technical working group, and had favorable references from users. Additional features which gave it an edge over other systems is its utilization of hypertext techniques, client-server architecture, and ability to import and export data from any of the databases existing in the network libraries. The library directors and heads are under tremendous pressure to continue and expand the networke d services.Four of the services which need to be implemented immediately are:          1) the creation of a union catalog for books, audio-visual, serials and Filipiniana articles and researches;          2) access to CD-ROM abstracts and indexes and full text journals and references from any site on the network, subject to copyright and licensing agreement with suppliers and publishers;          3) development of networking navigation tools and training programs; and          4) building of sufficient monetary resources and/or commitment of university officials to allocating sufficient funds for the maintenance of the network. ) transforming the College of Science library into a National Science Library and Information Center to widen the scope of its services http://www. studymode. com/essays/Library-Foreign-Literature-906068. html

Social Construction of Gender essays

Social Construction of Gender essays Women have always been over shadowed by what it is believe to be the dominant sex (male). It is like is not enough with what women have to go through with the birth process, it is like been born with a disability, an inequality that the society have put on the shoulders of women. It is not a surprise to see a woman perform the same duties on the same job position of a man but at a much lower paid rate, the same apply to a female that goes in to the army or marine. They may get paid the same wage nowadays but with some limitation, you dont see a women commanding a platoon or been part of a special force team. and in the time of the world wars (1 and 2) the only roll women play was as a nurse or entertainer for the soldiers, and more shockingly as in the reading said they were latterly force to be feminine by making the ladies or female soldier to wear makeup, lipstick and eye shadow, they even attended classes in makeup, hair care, poise, and etiquette even though many female soldiers were tomboys. Thing that wasnt necessary in the battle field, they did it just to make the gender differences obvious. It is also interesting to see that when a women passes as a man it will get more recognition and increase her income, also men to women transsexuals tend to earn less after surgery if they change occupations. It is even worse if the woman is from a different social class, such as African American where not only women will have to deal with the machismo and gender preferences, but also with racism and other obstacles. ...

Enthalpy of Atomization Definition (Chemistry)

Enthalpy of Atomization Definition (Chemistry) Enthalpy of atomization is the amount of enthalpy change when a compounds bonds are broken and the component elements are reduced to individual atoms. Enthalpy of atomization is always a positive value and never a negative number.Enthalpy of atomization is denoted by the symbol ΔHa. How Enthalpy of Atomization Is Calculated If pressure is held constant, enthalpy change equals the change in the internal energy of a system. So, enthalpy of atomization equals the sum of the enthalpies of fusion and vaporization. For example, for the diatomic molecule chlorine gas (Cl2), the enthalpy of atomization under standard conditions is simply the bond energy of Cl2. All that is needed to atomize the substance is to break the bonds between gaseous molecules. For sodium (Na) metal at standard conditions, atomization requires separating atoms joined by metallic bonds. The enthalpy of atomization is the sum of the enthalpy of fusion and the enthalpy of vaporization of sodium. For any elemental solid, the enthalpy of atomization is the same as the enthalpy of sublimation. Related Term Standard enthalpy of atomization is the enthalpy change that occurs when one mole of a sample is dissociated into its atoms under standard conditions of 298.15 K temperature and 1 bar of pressure.

Benetton Speech or Presentation Example | Topics and Well Written Essays - 500 words - 1

Benetton - Speech or Presentation Example Their usage of technology and the media is the greatest, bearing in mind that Benetton’s main tool of advertisement is the media; it will be easy to sell the Group’s products to them. In order to maintain Benetton’s competitive edge, the company has to make important strategic positioning changes. Europe is Benetton’s biggest market, however, the cost of running business in Europe is quite high, and the profit margins are minimal. Thus, it would be wise to cut the expenses in Europe. The Asian market provides Benetton with a large population to which it can sell its products. In spite of the Asian countries providing varying characteristics and regulations, the market shows expansive development in the retail sector that Benetton can take advantage of and sell more of its products. (Suh & Howard, 2013). The developing aspect of the Asian market presents a favourable offering that Benetton can occupy with the help of the funds it saves from the spending reduction in Europe. Moreover, the competition in Asian markets is not as harsh as that in Europe where Benetton’s competitors have established themselves. The Benetton Group has to improve its standing with more utilisation of the green strategy. One thing for sure is that it has to develop products that are environmental friendly and show dedication to the green strategy. Thus, it has to remodel the strategy around its products by signing with recognised labels. These labels have to show the company’s eco-friendliness. As noted by Garcia (2015) there number of eco-labels globally stands at 437. Using recognised labels like Energy Star in the U.S. will help Benetton to improve believability to its advertisements especially the benefits its products have on the environment. Especially at such a time when people are more aware of the importance of the environment in their lives with the effects of global warming and climate change. With the continued digitalisation of nearly every aspect of day-to-day

Financial Management Principles Essay Example | Topics and Well Written Essays - 500 words - 3

Financial Management Principles - Essay Example New plants and equipment will also be needed to supplement the increased sales. Some of the increase in the assets will be financed by spontaneous increase in accounts payable and any shortfall will be financed by external resources such as debt, stocks or a combination of both. The amount of funds needed can be raised using the means depending the â€Å"..current capital structure, conditions in debt and equity market and the restrictions imposed by existing debt agreements (Brigham. 2005)†. The amount of additional funds raised increases the interest payments and/or dividend payments whatever was forecasted earlier. Additional interest payments or dividends are calculated and adjustments are made in the previously forecasted income statement. This adjustment lowers the earnings that were forecasted in the previous statement. Then a second pass of balance sheet is made and again a new change in interest and dividend payment comes up before managers. Then again adjustments are done in income statements. So in the end it becomes a hit and trial like method to come up with forecasted financial statements which are approximately accurate. â€Å"A capital expenditure is and outlay of cash for a project that is expected to produce a cash inflow over a period of time exceeding one year (netmba, 2007)†. Capital Budgeting is a process that requires decisions regarding the investments in financial assets while forecasting of financial statements involves approximation of future financial statements. Hence capital budgeting is a whole p[process of analyzing the projects their cash inflows and outflows and deciding which one is to included in the capital budget and which one is to be rejected. Financial forecasting gives the assessment of how much of assets will be required to carry out operations in future. It also gives an idea of how much of those assets will be