Definitions of events management Essay

Events worry can be said to have emerged from the increasing commercialisation of popular celebrations, from big affairs such as concerts to sm all told and private gatherings. Bowdin, et al. explained that in accredited historical aspects, the increasing importance of types were noted because of the benefits they bring as enumerated through its construe and objectives. An example noted by the authors were the emergence of the industry as back up by political and religious reasons this happened in the United Kingdom where exhibitions became a popular point that it needed to be sustained.The approach to the sustainability of events, especially as this would lead to the formation of an industry, would then become integral to the concern requirements of this practice. across the world, the management of events would become a more formal approach in organizing festivals and other festivities. Bowdin, et al. therefrom presented the following definition of events as follows (14) eachthing which happens result any incidence or occurrence esp (sic) a memorable angiotensin-converting enzyme contingency or possibility of occurrence an item in a programme (of sports, etc.)A type of horseriding competition, often held oer three age (three-day event) consisting of three sections ie dressage, cross country riding and show parachuting fortune or fate (obs) an organized activity at a particular venue, eg. for gross sales promotion or fundraising. Based on these definitions, the events that parentage under event management are applicable in all aspects. Basically, the last definitiion, an organized activity at a particular venue, eg. for sales promotion or fundraising (14) can be said to already get the picture what an event is.However, it should be in addition noted that the fundamentals of events management as well as refers to the uniqueness of the event, hence, it is memorable. At the same time, an event may have umteen sub-events such as items. Last but not the least, as base on the cited definition, an event also includes contingency or possibility of occurrence. This because brings up the aspect of events management in which case it is not effective about ensuring that the event takes place, but also the management formalises the event in a sense that it is defined by a specific strategy.As previously mentioned, an event in the events management context becomes a meet in this case, the aspects of project management is applied. It is initially important to define what a project is, and according to Bowdin, et al, (267), an event as a project produces an addition the asset is the ultimate deliverable of the project. The management is the planning, the organizing, leading, and controlling of the project. Hence, ground on these, Bowdin, et al. presented the definition of event management in the following (267)The project management of events concentrates on the management process to create the event, not nevertheless what happens at the event (it) is called the overlay as it integrates all the tasks of management. Event management is made up of a number of management areas including planning, leading, marketing, design, control and budgeting, take chances management, logistics, staging and evaluation. Each of these areas continuously affect each other over the event life cycle.Shone and Parry, bring forwardmore, mentioned that in order for an event to be managed in a similar context, the event has to be special base on this, the authors presented the following pointing out the definitions of events that are managed Leisure events (leisure, sport recreation) face-to-face events (weddings, birthdays, anniversaries) organisational events (commercial, political, charitable, sales) cultural (ceremonial, sacred, heritage, art, folklore) The Events Management Concept and Practice Event management is therefore a discipline and a practice.There are many concepts and aspects of event management that n eeds to be considered especially among those who specialise in certain components of the practice. One of the common perceptions of event management is its dimension as a coordinating activities. Silvers (28) mentioned that in event coordination, the coordinators visualise, organise and synchronise the different elements of an event. In addition, in event coordination, the coordinator also identifies the purpose, scope and the program of the event by means of identifying its intent, extent, and content.Another important point raised by Silvers (28) is that, in agreement with the past discussions on the nature of event management as similar or related to project management, the author also further mentioned the processes involved both in the coordination and the management of events. These aspects, for instance, is through the discussion on the Project Scope (28-29) Identifying the needs and requirements of the event including the definition of its purpose and the evaluate outcomes the description of the product as spelled out by the type of event product analysis or the identification of the components of the product the feasibility of the product as based on the analysis of the resources From these, the event becomes more definite through the design of a Work Breakdown Structure and employment Schedule (29). Another important approach in event management can be considered in the perceptions of the customers, competition and the sponsors. Silvers discussed the aspect of the consumers and the competition. According to the author, the customers advance up the marketing realm of the event (30).Hence, it is important to identify a target segment because this helps in the design of the event, from its scope to its marketing to its implementation. Silvers also discussed the competition for cases such as choke ups and cabarets, any weekend iniquity poses a great amount of competition for any establishment safekeeping an event that night. As the author stre ssed, it is significant that the bar or club is aware what kind of other events that will take place in another establishment. It is therefore in the strategy of the club or bar owner, along with its hired events specialist, to determine how to best approach competition.