Principles of Marketing Essay

The line content includes a study of the relationship between market and society, nature and functions of selling, marketing management processes, marketing tools, the markets, and the consumers. anatomy Objectives The main goal of the charge is to ext completion an overview of the basic principles underlying current marketing theory and practice. It leave alone provide participants with an understanding of the analysis that is necessary for pickings marketing decisions, and the wide range of factors (and interactions of those factors) that read to be considered in the design of a marketing program.Students should come away with this course with an understanding of the marketing system and its theatrical role in spite of appearance the Malaysian economy and in spite of appearance an individual firm by analyze how products and services argon planned, priced, promoted, and distributed in pasture to satisfy consumers wants. Learning Outcomes Upon completion of the course, students should be able to ? define and apply acquaintance of the key marketing concepts.Please get cut backed decently and appropriately (according to universitys dress codes) when attending physical bodyes. ? Group projects Assignments There entrust be group projects and assignments. For group project, be given together with your group members and at the end of the project your group members will task your contribution to the project. You argon expected to do a group presentation beforehand submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specify date otherwise you may be penalized for late submission.If you encounter some(prenominal) occupation to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the writing should be as follows ? A screen page with your details Name, Student ID and Sections ( as registered in CMS) ? Font Time fresh Roman , size 12 with 1. 5 spacing ? Include a acknowledgement page for every assignment that you submitted. ? assemblys Students are required to participate in every last(predicate) 3 forums posted by the Course Leader and marks will be assigned based on the pure tone of the discussion. ?Accessing/ Checking UNIEC Virtual It is utmost important for students to assenting and check their UNIEC Virtual for any updates and info pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final psychometric test will be a leash hours-examination. The exam will evaluate your take aim of understanding and knowledge acquired in this course. The mind formats may consist of multiple choice, true-false, get around essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1 market Managing Profitable customer human relationship Topic 2 The market milie u and the merchandise Information Topic 3 Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. manakin activities getting to know. Overview of course plan. merchandising Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read ? Kotler Chapter 1 ? Harley-Davidson case. Chapter preview p158. Class activities ? Discuss narration materials Topic 1 ? Discuss Harley Davidson exercise.The Marketing Environment and Marketing Information ? troupes Microenvironments ? Companys Macroenvironments ? Marketing research process Read Forum 1 ? Kotler Chapter 3 4 ? realistic Marketing 4. 2 Tracking consumers on the Web Smart targeting or a little creepy. p 151 Class activities ? Discuss reading materials Topic 2 ? Discuss Prius Leading a swing of Hybrids case Consumer Mark ets and Business Market ? Consumer purchasing Behavior ? Consumer Decision-making Process ? Factors Affecting Consumer acquire Behavior.