Blue Ocean Strategy Paper Essay

In todays melody world, competition is a big concern for nearly every corporation. The competition on the market is getting stronger and more difficult to overcome, in many situations corporations terminate their products, production, or their services, just because it is impossible to continue the cost is too high to sharpen on gathering development projects in marketing, production, market research, and product innovation, to weigh against the competitors. The kind of competition market described previously is an example of a flushed nautical scheme. The market is oversaturated with companies and, basically, the organizations are evokenibalizing each other for a market place with same consumers, for just elfin margins of profit. Examples of Red naval corporations are corporate giants such as Walmart, Target, Coca Cola and so on. These are the companies that compete to keep up in the market place, forever beating the competitors with quasi(prenominal) products. They mani pulate inhabiting demand and they align their business with its strategic choice of divergentiation or low cost. Basically, its a struggle to float in the red water, where a shark can devour you at any moment.The Blue Ocean outline chance variable is more pleasant and calm. Imagine the blue ocean of the Pacific mingy by the French Polynesia, where the waters are blue, clear and shake off no vicious sharks to eat you. Thats where you want to swim alone, and enjoy the waters and the nature. In this version, the business has an unmarked market spaces so it creates a peeled demand consequently, the competition do not matter. This strategy has an opportunity to have a big growth and high profits. The Blue Ocean Strategy is like a whimsical business, a blue fish, in the provide below, offering a product or service that has particular characteristics different from all the rest of the businesses existing in the market, like the redfishes. Everyone goes in one direction but the B lue Ocean takes its own disengage direction.An example of Blue Ocean Strategy business would be Le Cirque du Soleil. At some point of our life we did went to see the carnival. The carnival coifances were very popular for many centuries. This is an old concept a chemical group of artists and acrobats who travel the world with a populate, and with a diversity of wild animals to perform a spectacular show. The primary target was the children. Today, this concept is obsolete, although still exist in Europe. According The Wall Street Journal Cirque du Soleil, the Canadian company that redefined the dynamics of a declining circus industry in the 1980s. chthonian conventional strategy analysis, the circus industry was a loser. Star performers had provider power over the company. Alternative forms of entertainment, from sporting events to home entertainment systems, were comparatively inexpensive and on the rise. Moreover, animal rights groups were putting increased pressure on circu ses for their treatment of animals. (Murray, 2014)A naked as a jaybird era was created transforming the concept of what is a circus today. As the Wall Street Journal described, Cirque du Soleil eliminated the animals and reduced the enormousness of individual stars. It created a new form of entertainment that combined dance, unison and athletic skill to appeal to an upscale adult audience that had creaky the traditional circus. (Murray, 2014) This new revolutionary strategy took an obsolete business, which was at risk of disappearing, to a new perception for a new audience. In this field of study there is no other similar idea which makes this business unique with no competition and with the possibility to grow and thrive. Another business similar is the Teatro Zinzanni an event half-circus and half-dinner, located in a modern and cozy tent in Seattle, Washington, and San Francisco, California.During the 5-course dinner a show is staged with illusionists, tap dances, acrobats, musicians and cabaret artist performing. This is another way to have a fun and vibrating dinner, quite of a regular five star restaurant that is a little bit out of fashion. In conclusion, we have two kinds of markets the Red Ocean and the Blue Ocean. Today a majority of the corporations and businesses are a Red Ocean. The Blue Ocean is the future of the world industry which opens a massive field of innovative opportunities to create new products and services.Blue Ocean strategy will offer systematic and reproducible methodologies and be open to new advances, and always update the technology.ReferencesBlue Ocean. (2014). Retrieved from www.investopedia.com http//www.investopedia.com/terms/b/blue_ocean.asp Halligan, B. (2006, September 15). incoming Marketing. Retrieved from blog.hubspot.com http//blog.hubspot.com/blog/tabid/6307/bid/54/Blue-Ocean-Strategy-A-Small-Business-Case-Study.aspx Murray, A. (2014). Wall Street Journal. Retrieved from guides.wsj.management http//guides. wsj.com/management/strategy/what-is-blue-ocean-strategy/ Zinzanni, T. (2014). Retrieved from teatrozinzanni/sf http//zinzanni.com/sf/